Sr Insights Manager, Brand Health and Reputation

Target • Minneapolis, MN

3d • $115,000 - $206,000 • Hybrid

About The Position

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. A role on the Enterprise Insights team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. You will help partners build consumer-centric strategies and activations. As a Senior Insights Manager, you have responsibility for building Enterprise-wide empathy and understanding of consumers based upon important demographics, behaviors, needs, and attitudes. You will be responsible for designing and executing guest or consumer research to support key initiatives. You will be the primary contact for internal partners and will identify the appropriate research method, data source and vendor/supplier to execute work. Lead the design, execution, and measurement of consumer perception measurement including brand health and reputation, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. About you: 8+ years of consumer insights or market research inclusive of brand health measurement or corporate reputation measurement Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners. Experience working with brand health and reputation measurement partners that can include, but not limited to: Kantar, Morning Consult, YouGov, BERA, HarrisPoll, Interbrand, Stagwell, etc. Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, andinternal sources) into clear, compelling narratives Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks. Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms. Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals. Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives Strong foundational knowledge of qualitative and quantitative research methods and tools, including the ability to diagnose data irregularities. Capable of managing multiple projects simultaneously. Ability to manage external vendors, including market research firms and data providers, ensuring quality and timeliness of projects. This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Requirements

• 8+ years of consumer insights or market research inclusive of brand health measurement or corporate reputation measurement
• Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners.
• Experience working with brand health and reputation measurement partners that can include, but not limited to: Kantar, Morning Consult, YouGov, BERA, HarrisPoll, Interbrand, Stagwell, etc.
• Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, andinternal sources) into clear, compelling narratives
• Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks.
• Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms.
• Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals.
• Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives
• Strong foundational knowledge of qualitative and quantitative research methods and tools, including the ability to diagnose data irregularities.
• Capable of managing multiple projects simultaneously.
• Ability to manage external vendors, including market research firms and data providers, ensuring quality and timeliness of projects.

Responsibilities

• Lead the design, execution, and measurement of consumer perception measurement including brand health and reputation, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership.
• designing and executing guest or consumer research to support key initiatives.
• primary contact for internal partners and will identify the appropriate research method, data source and vendor/supplier to execute work.

Benefits

• comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves
• 401(k)
• employee discount
• short term disability
• long term disability
• paid sick leave
• paid national holidays
• paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees