Sr. Industry Marketing Manager

Gong.io•Salt Lake City, UT

6h•$134,000 - $210,000

About The Position

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io. At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career. In this role, you will own pipeline creation and acceleration for Gong’s Industry Expansion team across Financial Services, Healthcare, and Manufacturing. You’ll design and execute industry-specific revenue marketing and demand generation programs that blend demand generation, ABM, and field marketing to deliver maximum pipeline impact. As a key marketing partner to the VP of Industry Expansion and their leadership team, you’ll build industry demand generation marketing plans spanning SMB, Mid-Market, and Enterprise segments, with an Enterprise-first focus. You will partner closely with Sales while orchestrating cross-functional Marketing teams, including Demand Generation, Growth, Solutions Marketing, Field Marketing, Partner Marketing, and Events, to drive aligned, revenue-generating industry programs. Your mandate is simple: build a scalable industry revenue marketing motion that delivers predictable, high-quality sourced pipeline for key industries.

Requirements

10+ years of B2B SaaS marketing experience, with significant experience supporting Enterprise sales motions
Proven track record of owning pipeline targets and driving measurable revenue impact in close partnership with Sales
Experience designing and executing integrated programs that deploy demand generation, ABM, and field marketing strategies
Strong sales acumen and executive presence, with the ability to influence and challenge senior sales stakeholders
Experience building new programs or GTM motions from ambiguity, not just operating within an established engine
Analytical and outcomes-oriented, with the ability to translate pipeline data into insights and action
Comfortable operating across segments (Enterprise-first, with exposure to Mid-Market and/or SMB)

Nice To Haves

Prior experience marketing to Financial Services, Healthcare, or Manufacturing is a plus, but not required

Responsibilities

Own the number: Drive to quarterly sourced pipeline targets for Industry Expansion and engage in consistent reviews with Sales leadership to stay on track. Maintain clear accountability for performance and optimization.
Own the relationship: Serve as the lead Revenue Marketing partner to the VP of Industry Expansion and senior sales leaders. Participate in planning cycles, forecast calls, and QBRs to align on account priorities, sub-industry focus areas, and growth strategies.
Build the industry revenue marketing strategy: Develop and execute a unified demand generation plan tailored to Financial Services, Healthcare, and Manufacturing. Determine the right mix of 1:few and 1:many ABM, digital programs, third-party activations, and field marketing plays to drive net-new logo growth.
Activate cross-functional campaigns: Partner closely with Solutions Marketing, Demand Gen, Growth, Field Marketing, Partner Marketing, and Events to launch integrated industry campaigns including webinars, executive programs, sponsored content, and targeted account engagement.
Co-lead field and executive programs: Collaborate with Field Marketing to design and execute executive events, account-centric experiences, and high-touch plays that accelerate priority deals. Be scrappy and hands-on when needed.
Establish scalable playbooks: Identify repeatable frameworks for industry engagement and multi-threaded account penetration. Document what works, sunset what doesn’t, and refine the motion over time.

Benefits

We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
Mental Health benefits with covered therapy and coaching.
401(k) program to help you invest in your future.
Education & learning stipend for personal growth and development.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Company-wide recharge days each quarter.
Work from home stipend to help you succeed in a remote environment.

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