Sr. Industry Marketing Manager – State and Local Government

Esri • Redlands, CA

68d • $83,200 - $135,200

About The Position

As a Senior Industry Marketing Manager, you will develop, manage, and execute strategic marketing campaigns to increase revenue, develop new markets, block competition, and build community within the state and local government market. As a senior marketer on the team, you will leverage your advanced/developed/established marketing experience to influence the broader team’s strategy and long-term success. You will partner with a domain-specific subject matter expert to understand the market trends and audience needs; develop messaging and content; and create campaigns with a diversified marketing channel mix in order to build a long-term marketing strategy for a specific market(s) within state and local government. A “day in the life” can consist of conducting market research; monitoring industry and technology trends; writing and creating a wide range of content; executing events and webinars; reporting campaign performance; interviewing and publishing customer success stories; working with professional associations; and co-marketing with Esri strategic partners. A successful Senior Industry Marketing Manager builds and maintains a strong relationship with their subject matter expert, other internal marketing divisions (such as Events department, in-house designers, various channel teams, data team), sales leads, Esri customers, Esri’s certified software and solution providers, media and publications, and professional associations.

Requirements

• 5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries.
• Established knowledge of marketing principles, campaign management, and process improvement.
• Excellent verbal communication and writing skills for internal and external audiences.
• Highly organized, self-motivated, and able to manage multiple priorities and deadlines.
• Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes.
• Strong decision making, problem resolution, and creative thinking skills.
• Must be able to travel up to 20% during peak marketing periods.
• Bachelor’s degree in marketing, business or related field.
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.

Nice To Haves

• Knowledge in state and local government structures and operations.
• Advanced writing, editing, and messaging development skills.
• Knowledge of GIS applications in related industries.
• Master’s in marketing, business, or a related field.

Responsibilities

• Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
• Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success.
• Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience.
• Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously.
• Track campaign performance and engagement at every step through campaign activity reports and analytics.
• Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, publish customer stories, and track analytics.
• Build relationships with Esri customers to better understand audience needs and highlight successful implementations.
• Work with certified Esri software and solution providers, professional associations, media, and thought leaders to position Esri as a major player in the market.
• Foster a vibrant user community through marketing activities that sustain and grow advocates of Esri and GIS.

Benefits

• Medical, dental, vision, basic and supplemental life insurance for employees (and their families).
• 401(k) and profit-sharing programs.
• Minimum accrual of 80 hours of vacation leave.
• Twelve paid holidays throughout the calendar year.
• Opportunities for personal and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees