Sr. GTM Campaigns Manager

Pitchbook•Seattle, WA

36d•$112,000 - $133,000•Onsite

About The Position

PitchBook’s Marketing team is a world-class B2B growth engine, fueling the company’s momentum as the pulse of private capital markets. Operating at the pace of our complex and opportunity-rich industry, we deliver impactful marketing that adapts to shifting market dynamics while bringing clarity, precision, and creativity to every stage of the customer lifecycle. Through an agile blend of Brand, Creative, Content, Go-to-Market, Channel, and Operations strategies, we ensure our work doesn’t just inform—it shapes. United by purpose and leveraging a data-driven approach, our team empowers PitchBook to meet the speed of private capital and help customers move forward with conviction The Senior GTM Campaign Manager designs and executes integrated marketing campaigns to drive acquisition, retention, and revenue growth within PitchBook’s core customer segments. This role ensures that external go-to-market activities are unified and aligned to segment-specific product and data roadmaps, market opportunities, and revenue targets. It blends lifecycle marketing practices, account-based marketing principles, and audience insights to deliver campaigns that reflect the priorities and goals of each segment. This role is highly cross-functional and will collaborate closely with commercial business units and marketing functions for campaign launches. The ideal candidate can operate autonomously and fluidly between strategic planning and hands-on execution.

Requirements

5+ years of enterprise B2B marketing experience
Background in all areas of go-to-market campaigns: campaign planning, lifecycle marketing, account-based marketing, integrated marketing campaigns, marketing operations, and marketing analytics
Experience working cross-functionally across commercial and marketing teams to design and execute on targeted acquisition, retention, and growth marketing campaigns
Skilled at navigating and understanding enterprise sales motions across a variety of customer types
Passionate about understanding PitchBook’s varied customers and providing them with great experiences while impacting the business
Self-starter attitude who can work independently as needed and is empathetic, positive, and motivated to improve processes to more successfully deliver complex work
Solid analytical foundation. A data-driven approach to this work is expected and helps enable innovation and creativity
Expert communicator with excellent verbal, written, visual/presentation, and interpersonal communication skills
Ability to thrive, and be agile within, in a fast-paced environment within a high-growth company
Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
Must be authorized to work in the United States without the need for visa sponsorship now or in the future

Responsibilities

Partner with commercial GTM teams to identify high-value accounts and co-build strategies that support business and revenue targets across PitchBook’s defined commercial segments
Collaborate with Sales, Customer Success, Product Marketing, Customer Insights, and other relevant teams to align on campaign messaging, taking into consideration product or data specific roadmaps, customer needs, and account plans
Partner with marketing stakeholders to develop and execute multi-channel campaigns that reflect target the priority goals of each segment
Create strategic segment-oriented campaigns to drive revenue expansion and reduce churn, ensuring value propositions are relevant to the customer journey
Analyze campaign performance by segment to identify trends, opportunities, and areas for optimization
Maintain campaign briefs, workback schedules, and deliverable tracking to ensure smooth and timely execution
Present campaign insights and performance reports to key stakeholders; recommend refinements for continued improvement
Collaborate with peers across GTM Campaigns to ensure consistency and scalability in marketing execution
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested