Sr. Growth Product Marketing Manager

Chime Financial•San Francisco, CA

4h•$150,000 - $208,000•Hybrid

About The Position

We’re hiring a Sr. Growth Product Marketing Manager to own and drive measurable growth outcomes across key parts of Chime’s member funnel. This role is embedded directly within a cross-functional Growth team and operates as the growth owner, not just a marketing advisor. Growth Marketing Managers at Chime sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft. You will be responsible for identifying growth opportunities, prioritizing and running experiments, and driving metric movement against clear goals. While this role retains core product marketing strengths—research, positioning, and messaging—it goes further by owning results and tradeoffs. This is a high-impact role with real accountability for business outcomes, ideal for someone who thrives in ambiguity, loves data-informed decision-making, and wants to directly shape Chime’s growth trajectory. The base salary offered for this role and level of experience will begin at $150,000 and up to $208,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Growth Ownership & Strategy Own end-to-end growth strategy and outcomes for assigned squads, from problem definition and opportunity sizing through roadmap prioritization and delivery against quarterly and annual goals. Serve as the embedded growth marketing lead within squads, co-owning quarterly planning and roadmap development with Product and Engineering. Funnel & Experience Optimization Drive performance across the full enrollment funnel — acquisition, conversion, activation, and early retention — with deep ownership of landing pages, enrollment flows, and in-product onboarding experiences. Identify, size, and prioritize growth opportunities through funnel analysis, experimentation, research, and customer insight, with clear hypotheses, success criteria, and expected impact. Experimentation & Execution Architect and manage the growth experimentation roadmap in partnership with Product, Engineering, Analytics, Lifecycle, and Channel teams; determine what to scale, iterate, or sunset based on results. Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces, ensuring speed, quality, compliance, and measurable impact. Offers, Incentives & Qualified Acquisition Own the strategy and performance of incentives, promotions, and key offers to drive meaningful, qualified acquisition of primary banking relationships while balancing CAC, activation quality, and long-term value. Partner closely with Lifecycle teams to ensure cohesive acquisition-to-onboarding-to-retention journeys, aligning offers, messaging, and experiences across the customer lifecycle. GTM, Measurement & Leadership Lead end-to-end GTM for assigned initiatives, including cross-functional planning, launch readiness, and post-launch performance assessment. Track performance against goals, manage pacing, and continuously adjust strategy and roadmap based on results, learnings, and evolving business priorities. Translate insights into clear briefs, narratives, and recommendations that drive alignment, trade-offs, and confident decision-making across stakeholders.

Requirements

8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).
Proven experience driving measurable growth through experimentation and optimization.
Strong analytical skills; ability to define success metrics, track performance, and extract insights.
Experience partnering closely with Product, Engineering, and Analytics teams.
Strong storytelling and communication skills—able to translate insights into action.
Strong executive communications and ability to influence and instill confidence.

Responsibilities

Growth Ownership & Strategy Own end-to-end growth strategy and outcomes for assigned squads, from problem definition and opportunity sizing through roadmap prioritization and delivery against quarterly and annual goals.
Serve as the embedded growth marketing lead within squads, co-owning quarterly planning and roadmap development with Product and Engineering.
Funnel & Experience Optimization Drive performance across the full enrollment funnel — acquisition, conversion, activation, and early retention — with deep ownership of landing pages, enrollment flows, and in-product onboarding experiences.
Identify, size, and prioritize growth opportunities through funnel analysis, experimentation, research, and customer insight, with clear hypotheses, success criteria, and expected impact.
Experimentation & Execution Architect and manage the growth experimentation roadmap in partnership with Product, Engineering, Analytics, Lifecycle, and Channel teams; determine what to scale, iterate, or sunset based on results.
Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces, ensuring speed, quality, compliance, and measurable impact.
Offers, Incentives & Qualified Acquisition Own the strategy and performance of incentives, promotions, and key offers to drive meaningful, qualified acquisition of primary banking relationships while balancing CAC, activation quality, and long-term value.
Partner closely with Lifecycle teams to ensure cohesive acquisition-to-onboarding-to-retention journeys, aligning offers, messaging, and experiences across the customer lifecycle.
GTM, Measurement & Leadership Lead end-to-end GTM for assigned initiatives, including cross-functional planning, launch readiness, and post-launch performance assessment.
Track performance against goals, manage pacing, and continuously adjust strategy and roadmap based on results, learnings, and evolving business priorities.
Translate insights into clear briefs, narratives, and recommendations that drive alignment, trade-offs, and confident decision-making across stakeholders.

Benefits

Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
Competitive salary based on experience
401k match plus great medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend to use towards eligible wellness related expenses
Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress