Splice-posted 3 months ago
$118,893 - $148,616/Yr
Full-time • Mid Level
101-250 employees

We're seeking a data-driven, creative, and strategic growth marketer to lead and scale Splice’s paid social acquisition efforts. You’ll play a pivotal role in building full-funnel campaigns across platforms like Meta, TikTok, YouTube, and emerging channels - while supporting broader growth marketing efforts, including paid search and performance optimization. This role requires a deep understanding of both performance marketing and the nuances of the music creator audience. You’ll work closely with creative, brand, content, and product marketing teams to ensure campaigns are brand-aligned, audience-appropriate, and performance-optimized by leveraging insights from across paid and organic channels.

  • Work with our Agency partners to own and manage Splice’s paid social media strategy, execution, and performance across platforms including Meta, TikTok, YouTube, X (Twitter), and Reddit.
  • Develop full-funnel campaigns focused on user acquisition, engagement, and retention, aligned with overall growth objectives.
  • Partner with design, social, and content teams to brief and optimize creative for paid campaigns, including video-first assets.
  • Collaborate on paid search strategy (Google Ads, YouTube Search) and manage testing frameworks for both SEM and paid social.
  • Analyze campaign data to identify trends, uncover insights, and optimize performance against KPIs (CPA, CAC, ROAS, LTV).
  • Test and scale new paid social platforms and audience segments based on performance.
  • Manage budgets, forecasts, and reporting for your channels with a focus on efficiency and growth.
  • Leverage data to spot content trends and emerging creators that can be amplified in paid social strategy.
  • Work with analytics and BI partners to build dashboards and improve attribution.
  • 5+ years of hands-on experience managing paid social campaigns at a growth-focused company, agency, or tech startup.
  • Deep experience running paid campaigns on Meta, TikTok, YouTube, and other social channels.
  • Solid understanding of paid search (Google Ads), including keyword strategy, bidding, and attribution modeling.
  • Familiarity with growth channels such as CTV, digital/in-person events, and dedicated sponsorships.
  • Strong analytical skills; ability to interpret data and turn insights into actionable recommendations.
  • Creative thinking with experience in briefing, testing, and optimizing performance ad creatives.
  • Experience with marketing tools like Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, and Looker/Data Studio.
  • Familiarity with growth marketing tactics, including funnel optimization, experimentation frameworks, and LTV modeling.
  • Design and video experience to guide ad-first creative.
  • Experience working with Google Tag Manager.
  • Data tooling exposure in platforms such as Segment and BigQuery.
  • Passion for music and/or music technology is a big plus!
  • Competitive pay with annual reviews and equity opportunities.
  • Unlimited PTO to recharge and thrive.
  • Comprehensive medical, dental, and vision coverage for you and your dependents.
  • 401(k) plan with immediate vesting and company match.
  • 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
  • Work remotely or connect at our office hubs and creative spaces worldwide.
  • Annual learning budget, leadership programs, and team ambassador opportunities.
  • Inclusive events, team meet-ups, and vibrant Employee Resource Groups.
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