Sr. Global Marketing Manager, Digital Solutions & Partnerships

Carestream Dental

93d • $155,000 - $165,000

About The Position

Reporting to the Vice President, Marketing, this position will have both global and regional downstream marketing responsibility for the following Carestream Dental Imaging Division digital solutions: The Swissmeda brand portfolio of clinical solutions and cloud storage services, including: SMOP software and its Stackable solution, the Easy Digital Denture Solution (EDDS), the Imaging and Case Collaboration app, AI Insights and Swissmeda Cloud Imaging. Imaging wrap-around services: all other non-core embedded solutions in CS Imaging, such as clinical services partnerships integrated with the Carestream Dental ecosystem (ex. Current Pearl partnership). We’re looking for a strategic, hands-on B2B Marketing Manager to lead and coordinate marketing efforts across our branded product portfolios. In this individual contributor role, you will be expected to think strategically while also rolling up your sleeves to execute—owning go-to-market strategies and driving brand awareness, demand generation, product launches, campaigns, content development, and event support. This role also requires a strong ‘sales mindset’, with the ability to align with and influence sales execution. As this is a global role, you will collaborate with and influence other marketing colleagues, senior leadership, and strategic account teams to deliver high-impact programs that support brand visibility, customer engagement, lead generation, and revenue growth. The ideal candidate is a strategic yet hands-on marketer who thrives in a dynamic environment. You bring a blend of marketing expertise, go-to-market planning, and a commercially driven approach. You are self-motivated and eager to take ownership and deliver results with available resources.

Requirements

• Must have proven experience orchestrating multiple people, campaigns, processes, and technology components of a 'marketing automation ecosystem' for a B2B SaaS company.
• Brand Management and ability to develop strong new product concept wording and USPs.
• Must have proven experience driving growth via digital marketing (SEM, social media, programmatic display, affiliate marketing, digital video, email marketing) with an emphasis on paid lead generation and channel expansion.
• Strength in project management- managing multiple projects and organizing, planning, and executing under tight time constraints.
• Has a sales mindset and understands how to best assist sales teams to help them build long lasting and growing recurrent revenue customer relationships.
• Understand importance of data-driven metrics to continually iterate and improve activity outcomes.
• High-energy, self-starter with ability to thrive in a fast paced, complex, and demanding environment.
• Strong collaborator and history of success working in a matrix environment and with cross-functional teams.
• Ability to confidently interact with and influence cross function teams, Sales counterparts, and corporate leadership.
• Experience in driving marketing strategy at a company in a hyper-growth stage.
• Comfortable working in a global organization with a willingness to adjust schedule to meet the demands of working with multiple regions.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

Nice To Haves

• Experience in medical device industry with prior dental experience strongly preferred.
• Prior Marketing experience in a Global setting is highly desirable.

Responsibilities

• Lead the development of comprehensive portfolio/brand strategies, in collaboration with key stakeholders, and ensure tactical execution.
• Develop and refine product positioning, value propositions, and marketing messaging.
• Work closely with product development teams (Product Line Managers ‘PLMs’) to gain a deep understanding of current offerings and upcoming innovations, leading the creation of compelling marketing content and collateral to support launches and ongoing campaigns.
• Guide regional marketing teams in the development of marketing plans and usage of materials developed.
• Drive demand and generate product leads through targeted digital and traditional channels (web, social, SEO/SEM etc.) to boost brand awareness and trial.
• Continuously optimize plans to prioritize tactics that deliver the highest quality leads.
• Develop strong go-to-market strategies and plans by understanding customer base and main targets.
• Collaborate closely with Upstream Product Marketing (Product Line Management), Regional Downstream Marketing, and Sales to translate product roadmaps and align resources into compelling product launch strategies and GTM planning.
• Evaluate, recommend, and implement the appropriate digital strategy (website, social, etc.) for the Swissmeda brand portfolio.
• Recommend appropriate marketing mix, participation strategy, and prioritization of activity for various marketing channels.
• Partner with the sales teams to ensure successful collaboration, attainment of new business, and delivery.
• Create and report on effective KPIs, collaborating with regional sales teams to ensure delivery against targets.

Benefits

• Remote, Full time
• Must be located within the United States
• Able to work within EST 8:00 a.m.-5:00p.m. hours to best coordinate with cross functional international teams
• Willingness to travel up to 20-30%; may include infrequent international travel
• Salary: $155,000 - $165,000 based on experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees