Sr. / Executive Director, HCP Marketing Lead

Bayer•Morristown, NJ

2d•Onsite

About The Position

Bayer is committed to delivering Health for All by advancing a portfolio of innovative treatments. The company has the passion and determination to develop and commercialize medicines that help improve patients’ lives. One of our key late-stage pipeline assets, Asundexian, is an oral Factor XIa inhibitor (anti-thrombotic), and is being developed as a potential treatment for secondary stroke prevention in patients who have experienced a non-cardio-embolic ischemic stroke. The Executive Director, Health Care Professional (HCP) Marketing, Asundexian, is an exciting opportunity for a high-energy individual interested in launching and accelerating the growth of Asundexian. The Executive Director of Marketing will be responsible for shaping and executing the brand strategy to ensure successful U.S. launch readiness and long-term adoption. This leader will focus on driving the strategy and launch excellence needed to create outstanding HCP engagement while developing tailored initiatives and communications focused on addressing the unmet need in secondary stroke prevention. This role will leverage strategic marketing prowess, executional excellence, and an entrepreneurial spirit to drive brand sales and market share. This position is a Whippany, NJ Headquartered opening. Candidate's must be able to work out of the Whippany, NJ office weekly.

Requirements

BA/BS Degree
Extensive background within the pharmaceutical Industry leading and/or managing teams
High-performing Health Care Professional (HCP) Marketer with expertise creating, leading, and implementing innovative strategies in complex matrix organizations
Personal conviction, drive for results, and ability to lead and deliver through others
Proven ability to use analytical skills and critical thinking to diagnose business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner
Experience creating, leading and implementing innovative strategies
Significant experience in external stakeholder/partner engagement
Strong emotional intelligence and interpersonal skills to set a vision and influence without authority across diverse internal and external teams
Excellent communicator and strong presenter with the ability to partner, gain credibility, and influence without authority across all organizational levels to deliver results with speed
Ability to work in a fast-paced environment and make decisions in ambiguous/uncertain situations
Ability to travel approximately 25% (domestic and international travel)
Passion for patients and self-motivation

Nice To Haves

12 years of Pharmaceutical industry or equivalent experience, with at least 5 years in marketing and MBA or other advanced degree
Neurology and health systems experience in the stroke field
Prior launch experience
Prior pharmaceutical sales management experience is a plus

Responsibilities

Leveraging data-driven insights to develop the brand strategy, including core branding, positioning, messaging, campaign and go-to-market models tailored to physicians treating secondary stroke
Developing and leading brand and investment plan for the marketing team
Partnering with business insights team to set the future direction for insight generation and strategy development; monitoring product strategy success and adjusting accordingly
Staying ahead of market trends to build innovative solutions that address or preempt customer needs
Galvanizing complex matrix teams and leading agency relationships to flawlessly execute tactics on strategy, time, and budget
Partnering with Customer Engagement Teams, Market Access, Medical/HEOR, Digital/Media Center of Excellence and leading cross-functional projects to drive brand goals
Cultivating relationships with thought leaders, key customers, and professional organizations
Representing Marketing on Promotional Review Team
Providing an environment that fosters learning, open communication, teamwork, and fun to maintain and expand our high-performing team