Sr Email Marketing Lead

AAA • Costa Mesa, CA

1d

About The Position

The Sr Email Marketing Lead is responsible for leading the execution, operations and strategy for email messaging - defining and driving the messaging campaign from concept, development to timely deployment of email campaigns across all product lines in Auto Club Enterprises to drive business results. This includes maintaining the email roadmap and content delivery schedules. The role also is responsible for managing the email messaging team on a daily basis and collaborating with multi channels, including but not limited to: Marketing, Product Management, Product Development, and Support teams.

Requirements

• 7-9 years Email marketing including experience with Major Email Service Providers such as Salesforce Marketing Cloud Required
• 1-3 years Supervisory experience managing a high performaning team Required
• Experience using quantitative and qualitative data to identify product opportunities, inform product vision and strategy.
• Advanced ability to think strategically and transform strategy into actionable plans.
• Clear understanding of UI/UX design and the basic principles of usability.
• Extensive knowledge of the Salesforce Marketing Cloud platform.
• Knowledge of project management tools (e.g., Monday.com, Jira)
• Knowledge of digital content, best practices, and emerging trends.
• Excellent communication and interpersonal skills for working in a collaborative environment.
• Strong organizational skills.
• Keen attention to detail.
• Excellent time management and capability to manage multiple projects simultaneously.
• Flexibility to make changes and quickly adapt to changing business needs.
• Willingness to innovate and challenge the status-quo.

Nice To Haves

• Bachelors Business Administration/Management Preferred
• Bachelors Marketing Preferred
• Bachelors Business Communications Preferred
• Experience with Insurance/Travel/Discount/Automotive/Membership products and operations highly desired.

Responsibilities

• Develop email marketing roadmap and strategies that support business objectives.
• Drive and achieve business goals including revenue and loyalty metrics through the email marketing channel.
• Manage the execution and operational workflow for the email marketing strategy.
• Manage daily operations of the email marketing channel – marketing calendar, promotional planning, creative design, execution and deployment of email campaigns.
• Support email strategy with relevant content, segmentation, multi-channel, multi-journey communication and personalization using a customer data platform.
• Management of the email team that designs develops and deploys email ad hoc and automated campaigns via the Salesforce Marketing Cloud platform.
• Manage all Project Tracker tasks, updates, assignments and campaign information.
• Lead / monitor quality control efforts on all email campaigns.
• Manage brand and email identity standards.
• Assist with cloud data process creation and execution.
• Manage Salesforce Administration (e.g. setup, user management, support case management).
• Oversee email campaign reporting to business lines.
• Review the competitive landscape and implement best practices for email marketing.
• Maintain a solid understanding of breadth of member products, services, and benefits.
• Hire, onboard and train new team members.
• The Senior Lead Email Marketng Producer acts as a complex problem solver and project manager for email marketing, understanding all aspects of the email build from the building of assets, creative and responsive design, segmentation and deployment organization.

Benefits

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance, travel, entertainment, services and more!)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees