Sr Director, Upstream & Global Strategic Marketing

BeautyHealth•Reston, VA

22d•$184,000 - $215,000•Remote

About The Position

We’re looking for a strategic, data-driven Senior Director of Upstream Global Strategic Marketing to lead a team in development of new, next generation and sustaining products. In this role, you will own the evolution of product development and create and shape product and business strategy for the BeautyHealth Company. You will be working on multiple projects as an individual contributor; however, you will also have direct report(s) you will lead in their roles. You’ll collaborate closely with R&D, Program Management, Medical Affairs, Regional Marketing Teams, Digital Marketing, Data Analytics, Finance, and Sales to ensure product launches not only meet customer needs but launch on time and deliver commercial excellence. In addition, you will work directly with Medical Affairs to develop a clinical strategy and roadmap to create robust product claims, clinical studies, white papers, combination protocols and more to deliver top notch field and provider content to drive BeautyHealth business forward.

Requirements

Education: Bachelor’s degree and MBA preferred.
Experience: 15+ years in the medical device, medtech, health/consumer or aesthetics industry, with at least 10 years specifically in Upstream Marketing or Strategic Marketing.
Management Experience: Has managed, coached and developed a team of direct reports.
Technical Acumen: Ability to "speak the language" of engineers and providers alike.
Product development, commercialization and launch: has been both a core team member and also managed team that drive products from inception developing user needs thru the phase gate process and commercialization. Has a history of numerous successful launches in the medical device, medical aesthetics or aesthetics space.
Drive: Willing to immediately dive in and go the extra mile to learn the medical aesthetic space including Hydrafacial, SkinPen, and all competitive treatments and modalities.
Analytical Rigor: Proficiency in financial modeling and market forecasting.
Communication: Exceptional presentation skills; ability to influence senior executives and cross-functional stakeholders without direct authority.
Customer focused: Customer-obsessed mindset with a passion for improving provider and consumer satisfaction and long-term value.

Nice To Haves

The Bridge Builder: You can take a vague comment from a provider and turn it into a precise specification for a mechanical engineer.
The Futurist: You aren't just looking at what competitors have today; you are predicting what the standard of care will look like in 2030 and continuously evaluating and driving to understand market trends.
Cross Functional Teamwork: You thrive in an environment getting cross functional team aligned to drive towards a goal working with a diverse range of personality types

Responsibilities

Lead global product development and portfolio management for products
Develop pricing, margin and portfolio strategy to optimize sales and profit.
Market Opportunity Analysis: Conduct deep-dive research into global market trends, provider needs, treatment areas, and competitor pipelines to identify opportunities for product development and refinement. Leverage customer and consumer insights & market research (global, channel-specific) to shape marketing approach
GTM Process: Lead global marketing GTM Process, informed by regional inputs, to achieve aligned brand and product priorities. Develop a centralized GTM approach in partnership with Sales and Product counterparts to drive coordinated and high-quality execution.
Voice of Customer (VOC): Lead global VOC initiatives by observing treatments or procedures, conducting provider and advisory board interviews, and hosting Advisory Boards to translate clinical and treatment "pain points" into actionable product requirements.
Product Definition: Author User Need Documents and collaborate with R&D to finalize Product Requirement Documents, ensuring the final design meets both provider and commercial goals.
Business Case Development: Build robust financial models, including NPV (Net Present Value), market sizing (TAM/SAM/SOM), and pricing strategies to justify investment.
Pipeline Strategy: Manage the 3–5 year product roadmap, prioritizing features and projects based on ROI, technical feasibility, and strategic fit.
External Partnerships: Evaluate opportunities and third-party licensing/ partnership deals to accelerate portfolio growth and negotiate contracts
Clinical/Regulatory Collaboration: Partner with Clinical Affairs to define study endpoints, goals, and overall clinical strategy that will support powerful marketing claims post-launch while refining and delivering clinical date for the products already available.
Commercialization: Work directly with regional marketing, Creative marketing, Digital marketing and sales teams to deliver a comprehensive launch package
Support brand and product collaborations, including identifying opportunities, scoping potential partners, and building business cases to inform go/no-go.
Gather, share, and apply learnings, and proactively define action steps to address gaps vs. plan.
Actively track, analyze, and share business results, brand health metrics and competitive activity, trends, and implications.
Additional responsibilities may be assigned.