Sr Director, Product Marketing

Adobe•San Francisco, CA

23h

About The Position

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity We are looking for a strategic Product Marketing executive for Creative Cloud’s desktop products. This leader will be responsible for the business, marketing and GTM strategy for our flagship digital imaging products such as Photoshop and Lightroom They will be accountable for driving business results in collaboration with multiple cross functional teams including product, marketing, sales, and finance.

Requirements

Strategic Product Marketing experience with desktop consumer or productivity software products
Passion for Creative Products and the Creative Industry
Deep understanding of professional design or photography communities, market trends and competitive landscape
GM mentality, “owner-operator” working style
Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environment
Strong executive presence and excellent communication skills
Strategic problem solver who can identify and set short- and long-term strategic priorities
A drive to constantly optimize and improve, combined with a relentless focus on customer experience

Responsibilities

Define the long-term and annual business strategy to drive growth of our flagship image editing desktop apps
Establish priority business goals and build the annual go-to-market and product plans in collaboration with key partners to achieve those goals.
Lead a team to build GTM and marketing plans by deeply understanding market dynamics, customer needs, industry trends and competitive landscape.
Partner cross functionally to ensure product and GTM decisions align to business priorities and collaborate to determine shifts throughout the year. This includes:
TAM, market share, competitive assessment
Target audience definition and priorities, customer needs
Growth levers across product, GTM, geos, partnerships
Pricing & Packaging
Marketing strategy
Value proposition and messaging
Distribution strategies including partnerships and ecosystem
Engagement strategy
Act as a change agent, guiding teams forward in a rapidly evolving environment