Sr. Director, Product Management - AI Products

HighLevel

2d•Remote

About The Position

The Sr. Director, AI Products owns the vision, strategy, and execution of GoHighLevelâs AI products and AI-driven experiences. This role combines hands-on product leadership with company-level AI thinking. This leader is responsible for translating advances in AI into tangible customer value and business results, with direct accountability for AI adoption, usage, retention, and revenue. In parallel, they will shape the future AI vision for the platform, influencing how AI transforms our UI, UX, workflows, and long-term growth. This role is expected to operate with VP-level judgment and ownership, while remaining deeply engaged in product strategy and execution.

Requirements

12+ years of product management experience with increasing scope and ownership
Proven experience leading AI-powered or data-driven products from concept to scale
Strong product judgment with clear business and customer orientation
Experience owning outcomes, not just roadmaps or features
Ability to influence across functions and operate comfortably with executive stakeholders

Nice To Haves

Experience with AI platforms, LLMs, AI agents, or workflow automation
Background in SaaS products serving SMBs, agencies, or complex workflows
Experience evolving UI/UX around intelligent or automated systems
Comfort operating in ambiguity and shaping emerging product categories

Responsibilities

End-to-end ownership of AI product vision, roadmap, and delivery
Business performance of AI products (adoption, engagement, retention, revenue)
Near and mid-term AI strategy (12â36 months), with input into longer-term direction
Cross-functional alignment across Product, Engineering, Design, Data, and GTM
The evolution of AI-native UI/UX across the platform
Define and continuously refine the AI product vision and mission for GoHighLevel
Own the AI product roadmap, balancing near-term wins with foundational investments
Identify high-leverage AI opportunities that materially improve customer outcomes and platform differentiation
Help shape how AI becomes embedded into the core product experienceânot bolted on
Lead AI products from discovery through launch, iteration, and scale
Partner closely with Engineering and Data teams to deliver reliable, scalable AI systems
Maintain strong product quality and customer trust while moving quickly in a fast-evolving AI landscape
Make pragmatic tradeoffs across scope, speed, cost, and technical complexity
Be directly accountable for AI adoption, usage, retention, and monetization
Translate AI capabilities into clear customer value propositions and pricing/packaging inputs
Use data and customer feedback to drive continuous improvement and prioritization
Clearly communicate AI product performance, risks, and opportunities to executive leadership
Drive the evolution of AI-native UI and UX, ensuring AI feels intuitive, proactive, and valuable
Influence platform-wide product decisions where AI meaningfully impacts customer workflows
Collaborate with Design to set standards for AI interactions, transparency, and trust
Act as the central product leader for AI across the company
Work closely with GTM teams to ensure AI products are well-positioned, adopted, and supported
Partner with executive leadership on AI strategy, investment tradeoffs, and sequencing
Provide clear, structured updates on AI progress and impact
Lead and mentor AI-focused product managers and cross-functional product pods
Help shape the future AI product organization as scope and impact grow
Establish product practices that support experimentation, learning, and scale