Sr. Director of Planning

Black Rifle Coffee Company

About The Position

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it. Job Summary The Sr. Director of Planning is responsible for owning enterprise demand planning and leading the end-to-end S&OP process across all channels, including FDM, Specialty, Wholesale, Outposts, Amazon, and DTC. This role is accountable for the integrity and accuracy of the demand forecast, ensuring alignment with supply planning, commercialization, and financial objectives. As a key cross-functional leader, this individual drives integrated planning across Sales, Marketing, Supply Chain, and Finance while building scalable processes and capabilities across the Planning organization.

Requirements

10+ years of experience in Planning, Supply Chain, Finance, or related field, preferably within CPG
Proven experience owning demand planning and leading S&OP / Integrated Business Planning processes
Strong understanding of multi-channel planning (Retail, Wholesale, DTC, Amazon)
Experience supporting commercialization and new product launches
Demonstrated ability to lead cross-functional alignment and influence executive stakeholders
Experience building and developing high-performing teams

Responsibilities

Enterprise Demand Planning Own the consolidated demand forecast across all channels and product categories
Establish forecasting methodologies, assumptions, and inputs across the business
Partner with Sales, Trade Marketing, and Marketing to incorporate customer, promotional, and campaign insights into the demand plan
Drive continuous improvement in forecast accuracy and demand planning capabilities
S&OP Leadership Lead the company-wide S&OP process, including cadence, structure, and governance
Facilitate cross-functional alignment between demand, supply, and financial plans
Drive executive-level discussions on risks, opportunities, and trade-offs
Ensure a single, aligned plan is communicated across the organization
Supply Planning Oversight Oversee supply planning through direct reports, ensuring alignment with demand plans
Provide direction on inventory strategy, service levels, and production prioritization
Identify gaps between demand and supply and drive resolution at a strategic level
Partner closely with Supply Chain to ensure operational feasibility
Channel & Planning Leadership Directly own demand planning while leading a team responsible for execution across channels
Provide leadership and direction to: Director of Planning (Retail, Amazon, DTC, and overall planning support) Demand & Supply Planner – RTD Commercialization Analyst
Ensure clear accountability between demand ownership and planning execution
Commercialization & New Product Planning Oversee commercialization planning for new product launches and initiatives
Ensure demand forecasts reflect product launches, promotions, and lifecycle changes
Align Product, Marketing, and Sales timelines with supply readiness and planning assumptions
Cross-Functional Integration Serve as the central point of coordination across Sales, Trade Marketing, Route to Market, Marketing, Finance, and Supply Chain
Ensure visibility into demand shifts, risks, and opportunities across the business
Drive alignment on priorities and execution across functions
Process, Systems & Analytics Build and scale planning processes, tools, and reporting frameworks
Partner with IT and Finance to enhance planning systems and data visibility
Develop scenario planning capabilities to support decision-making
Team Leadership & Development Build and lead a high-performing Planning organization
Establish clear roles, responsibilities, and development paths across the team
Elevate planning capabilities across demand, supply, and commercialization disciplines