Sr. Director of Marketing

Vida Shoes International•New York, NY

12d•$150,000 - $195,000•Onsite

About The Position

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year. We’re hiring a Sr. Director of Marketing to build and lead a new function within our company that will support all our brands. This role will begin with building an inhouse team, establishing team structure, hiring key staff, and setting up core processes. Once the foundation is in place, the focus will shift to overseeing strategy and execution across content, creative, and communications. You’ll manage two team leads: one responsible for social media and PR, and the other for creative (design, video, and photo). Together, you’ll ensure that all content and messaging align with all our brands and supports business objectives. This is a hands-on leadership role that requires strong management skills, attention to detail, and the ability to work well across teams.

Requirements

10+ years of experience in content marketing, media, or communications roles.
Experience managing multidisciplinary teams, including both creative and communications functions.
Strong understanding of digital content, social media, and public relations.
Demonstrated ability to lead strategy while managing day-to-day operations.
Skilled in project management, team development, and cross-functional collaboration.
Familiar with tools such as CMS platforms, analytics software, and creative tools.
Clear, direct communicator—both written and verbal.

Responsibilities

Team Leadership Build out the content and media team, including hiring and onboarding.
Directly manage: Social & PR Lead Creative Lead
Set clear expectations, define team priorities, and support day-to-day operations.
Provide regular feedback and development opportunities for team members.
Content & Media Strategy Develop and maintain a content and media strategy that supports company goals.
Ensure a consistent and appropriate brand voice and visual identity across all content.
Lead cross-channel content planning, including social media, campaigns, and editorial work.
Adjust strategy as needed based on performance, feedback, and business needs.
Execution Oversight Oversee the creation and delivery of content across channels: blog, video, social, newsletters, long-form content, and more.
Guide social media strategy across key platforms (LinkedIn, Instagram, TikTok, Facebook, X, YouTube, etc.).
Manage PR activities, including announcements, media relationships, and brand messaging.
Review and approve creative assets to ensure alignment with brand standards.
Conduct market research on what up and coming and staying ahead of the trends with tools, platforms, opportunities, etc.
Cross-Functional Collaboration Work with Product, Sales, and other Marketing teams to align messaging and support shared initiatives.
Coordinate content distribution across owned, earned, and paid media.
Ensure all communications meet brand, legal, and regulatory guidelines.
Performance and Process Define and track key metrics related to content performance and team efficiency.
Use data to guide decisions and improve results over time.
Manage team budgets and resources responsibly.
Refine team workflows and tools as needed.