Sr. Director of Market Influence

Trend Micro•Austin, TX

1d•$240,000 - $350,000

About The Position

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints. The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA. Proactive security starts here. TrendMicro.com Position Summary: The Senior Director of Market Influence & Authority is responsible for establishing TrendAI as the most trusted and visible authority in AI cybersecurity. This leader defines how the company earns credibility, shapes industry perception, and amplifies it's voice across analysts, media, customers, and the broader cybersecurity community. Working closely with Product and Vertical Marketing, Threat Research, and Regional Marketing, this role translates TrendAI’s strategy and story into coordinated market influence - ensuring the company’s expertise is consistently seen, trusted, and recognized worldwide. This role leads the global programs and teams responsible for analyst relations, industry influence, executive visibility, media relations, social strategy, customer advocacy, and flagship industry experiences. Why this role matters: As TrendAI evolves into a next-generation on AI cybersecurity leader, market perception and authority will directly influence growth trajectory. This role will define how the world sees TrendAI. The objective is not simply visibility, but authority - ensuring TrendAI is recognized as a defining leader in AI security.

Requirements

10+ years in strategic B2B marketing leadership (cybersecurity or enterprise SaaS preferred)
Experience overseeing multiple authority/influence channels
Proven ability to elevate brand perception during transformation
Strong executive presence and stakeholder management
Deep understanding of analyst ecosystem
Data-driven mindset with ROI discipline
Global leadership experience

Responsibilities

Define the Market Authority Strategy
Develop and lead the global strategy for how TrendAI builds influence, credibility, and trust in the market. This includes defining:
How TrendAI earns recognition as the leading authority in AI security
Where and how the company shows up in the cybersecurity conversation
The role of analysts, industry influencers, research, customers, and executives in shaping perception
The platforms and experiences that reinforce the company’s leadership
The strategy should ensure that TrendAI’s voice is consistent, credible, and impossible to ignore in the AI security category.
Orchestrate Global Market Influence & Organizational Scope
Partner closely with Product Marketing, Brand, and Web teams to ensure TrendAI’s thought leadership, research, and market insights are consistently translated into authoritative content and narratives that reinforce the company’s leadership.
Lead and align the teams and programs responsible for market presence and external influence. This includes functions such as:
Analyst relations
Influencer and practitioner communities
Global events and executive experiences
Executive communications and speaking strategy
Public relations and media engagement
Social strategy and real-time narrative participation
Evangelism and thought leadership programs
Customer advocacy and reference programs
Executive Briefing Center experiences
The focus is ensuring these programs operate as a coordinated influence system, reinforcing TrendAI’s authority rather than functioning as disconnected marketing activities.
Measure, Learn, and Adapt Market Influence
Establish clear frameworks for measuring market authority and influence.
This leader will define and leverage analytics and AI-driven insights to monitor market sentiment, identify emerging conversations, and continuously optimize TrendAI’s influence strategy, covering:
Share of voice in cybersecurity and AI security discussions
Analyst positioning and recognition
Media and industry perception
Executive visibility and credibility
Engagement with TrendAI’s research and insights
Customer advocacy participation and influence
Using these insights, the leader will refine strategy and investments to ensure TrendAI’s influence continues to grow and adapt as the market evolves.