Sr. Director of E-Commerce

Tactacam•Billings, MT

About The Position

The Senior Director of Ecommerce is responsible for driving profitable, scalable, and brand-aligned growth across Tactacam’s direct-to-consumer and marketplace businesses. This role owns end-to-end ecommerce strategy and execution across Tactacam.com, DefendCellCam.com, FeatherSnapCam.com, and key marketplace channels, including Amazon and other third-party platforms. This leader brings a general manager mindset, balancing revenue growth, customer experience, operational excellence, and technical scalability. The role leads a multidisciplinary ecommerce organization spanning operations, UX, content, and engineering, and partners closely with Marketing, Product, Technology, Operations, and Finance to deliver results at scale.

Requirements

Bachelor’s degree in Business, Marketing, E-commerce, Technology, or a related field (MBA preferred but not required).
10+ years of ecommerce, digital commerce, or marketplace leadership experience.
Proven success scaling multi-brand ecommerce businesses with material year-over-year growth.
Deep understanding of ecommerce platforms (Magento / Adobe Commerce preferred), marketplaces (Amazon, Walmart), and performance marketing ecosystems.
Demonstrated ability to lead both technical and non-technical teams toward shared outcomes.
Strong strategic and operational leadership with a general manager mindset.
Excellent executive communication skills with the ability to balance vision and execution.
Data-driven decision-making and comfort owning revenue, margin, and performance outcomes.
Ability to operate effectively in a fast-paced, high-growth environment.

Responsibilities

Own ecommerce performance across D2C and marketplace channels, including revenue growth, conversion rate, AOV, margin, and customer lifetime value (CLV).
Define and execute a multi-brand ecommerce roadmap aligned with company growth targets, product strategy, and seasonal demand.
Drive channel-accretive growth, ensuring D2C and marketplace channels complement rather than cannibalize one another.
Establish annual and quarterly ecommerce goals, KPIs, and forecasting models; communicate performance and insights to executive leadership.
Own strategy and performance for all owned ecommerce sites (Magento / Adobe Commerce), including UX, merchandising, content, promotions, and overall customer experience.
Lead site optimization initiatives focused on speed, clarity, conversion, and scalability.
Ensure ecommerce channels are launch-ready for new products, promotions, and peak sales events.
Partner cross-functionally to align traffic acquisition, onsite experience, and post-purchase journeys.
Own revenue, profitability, and operational execution across marketplace channels.
Lead marketplace strategy including assortment, pricing, promotions, content, and advertising.
Drive marketplace growth while protecting brand equity, MAP compliance, and buy-box performance.
Provide strategic oversight of ecommerce technology, architecture, and development through the Director of Technical Ecommerce Solutions.
Prioritize platform enhancements, integrations, site stability, and performance to support growth and demand.
Balance speed-to-market with technical rigor, risk management, and long-term scalability.
Ensure disciplined release management, change control, and cross-team coordination during major launches and sales events.
Own ecommerce reporting frameworks using GA4, platform analytics, and marketplace data.
Translate data into actionable insights that inform prioritization, investment decisions, and performance optimization.