Sr. Director E-Commerce & Digital Experience
About The Position
WOW! is seeking a transformational Senior Director, eCommerce & Digital Experience, to lead and scale our direct-to-consumer digital sales ecosystem. This executive will own WOW!’s online acquisition channel, digital revenue growth, website experience, and conversion performance ensuring a seamless, high-performing customer journey from awareness through checkout and onboarding. You will sit at the intersection of: ✔ Growth strategy ✔ UX & customer experience ✔ Digital merchandising ✔ Product & technology collaboration ✔ Analytics-driven optimization If you are a data-driven digital leader who knows how to turn traffic into revenue and experience into loyalty, this is your opportunity to build and scale a true digital growth engine.
Requirements
- 10+ years in eCommerce, digital marketing, digital product, or DTC growth leadership
- Proven success driving measurable online revenue growth
- Deep expertise in conversion rate optimization and digital analytics
- Strong understanding of digital platforms, CMS systems, and marketing technology stacks
- Executive-level communication and cross-functional leadership experience
- Experience managing and developing high-performing digital teams
Nice To Haves
- Experience in telecom, broadband, subscription services, or complex service-based offerings preferred
Responsibilities
- Own digital commerce strategy and online revenue targets
- Develop multi-year roadmap for digital acquisition and conversion growth
- Define KPIs including CVR, AOV, CAC, digital penetration rate, abandonment rate, and LTV
- Lead initiatives to increase direct-to-consumer online sales contribution
- Drive full-funnel optimization across landing pages, product detail pages, cart, and checkout
- Lead A/B and multivariate testing strategy
- Improve site speed, usability, personalization, and mobile performance
- Partner with Analytics to implement advanced testing frameworks
- Own end-to-end website customer journey strategy
- Collaborate with Product and IT to prioritize digital enhancements
- Ensure seamless integration between marketing, ordering systems, and CRM
- Lead personalization and segmentation initiatives
- Optimize product presentation, bundling, pricing displays, and promotional placements
- Partner with Growth Marketing on campaign landing strategies
- Align merchandising with promotional calendar and competitive response
- Partner with Growth Marketing to align paid media with landing page strategy
- Work closely with Brand to ensure consistency of messaging and experience
- Align with Sales, Field Marketing, and Customer Experience on digital-first initiatives
- Present digital performance and roadmap updates to executive leadership
- Oversee website platform, testing tools, personalization engines, and performance tracking systems
- Evaluate and implement new digital commerce technologies
- Ensure governance, scalability, and operational excellence
- Other duties as assigned
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off & company holidays
- Tuition reimbursement for continued development
- Employee broadband discounts
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
