Sr Director Marketing - Hertz Car Sales

Hertz•Atlanta, GA

25d•$195,000

About The Position

Hertz Car Sales is transforming how consumers buy used vehicles-offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this evolution, we're seeking a Senior Director, Marketing, to lead the strategy, integration, and performance of all marketing functions supporting the Hertz Car Sales business. Starting salary is $195K; commensurate with experience. A Day in Life: This executive will oversee three direct reports overseeing the following core functions: Integrated Marketing Programs: Leading brand strategy, creative development, content, organic social and influencer programs. Growth Marketing & Analytics: Driving digital and direct-to-consumer acquisition, performance, marketing, and measurement. Customer Lifecycle & CRM: Building personalized, data-driven communication programs that nurture leads, accelerate purchase, and strengthen loyalty What You’ll Do: The ideal candidate will be both a visionary and strategic architect while also being a hands-on, operational leader. They'll be capable of aligning creative storytelling, performance marketing, and data-driven insights into a unified growth engine. Reporting directly to the Chief Commercial Officer for Hertz Car Sales, this role will play a pivotal part in defining and scaling how Hertz competes in the used car marketplace. Scope of responsibilities include: Lead and unify strategy across Growth Marketing, CRM, and Brand/Creative to deliver consistent, high-performing marketing programs. Translate business goals into integrated marketing plans that drive awareness, traffic, lead generation, and sales conversion. Manage, mentor, and develop three direct reports (Director of Growth Marketing, Director of Marketing Programs, and Sr. Manager of CRM & Lifecycle), fostering collaboration and excellence across the team and cross-functionally with Operations, Product, Communications, and Hertz Brand and Rental Car Marketing. Serve as the connective tissue between marketing, retail operations, analytics, and technology to ensure alignment and transparency of results. Guide paid media, SEM, SEO, paid social, display, CTV, and affiliate marketing strategies to drive efficiency and profitable demand. Accelerate advance measurement capabilities building a robust test-and-learn framework, attribution modeling, and channel-level ROI reporting. Forecast and track performance against key metrics (traffic, leads, conversion, revenue, profit), leveraging support from Analytics and Finance. Champion innovation in digital channels, Al search, and performance optimization. Oversee customer journey mapping, segmentation, and data-driven communication programs that improve lead nurture and customer retention. Ensure the use of CRM and marketing automation tools to deliver personalized, timely messaging across email, SMS, and app channels. Integrate rental and sales customer data to enable cross-brand engagement and audience enrichment. Collaborate with creative and analytics teams to test and optimize lifecycle content and offers. Lead the evolution of the Hertz Car Sales brand and ensure a consistent voice and identity across all touchpoints. Oversee creative development, campaign planning, and cross-channel execution for national and local marketing initiatives. Drive organic social strategy and influencer partnerships that authentically extend brand reach and engagement. Manage agency and production partnerships, ensuring on-time delivery, fully optimized paid media efforts, and brand-right creative excellence. Define success metrics for marketing performance across all disciplines and channels. Establish dashboards and reporting cadences for leadership visibility. Present performance results, insights, and optimization plans to executive stakeholders regularly.

Requirements

12+ years of progressive marketing experience with leadership in digital, CRM, and brand
Proven ability to lead large, multidisciplinary teams and integrate performance and brand marketing into cohesive strategies
Deep expertise in digital media, analytics, marketing automation, and creative strategy
Experience managing agency relationships and large-scale marketing budgets
Strategic thinker with strong analytical rigor and creative sensibility
Skilled at influencing cross-functional leaders and presenting to executive audiences
Bachelor's degree in Marketing, Business, or Communications required
A passion for crafting high impact brand stories that inspire customer trust and loyalty
Ability to translate strategy into creative programs that perform across channels
Curiosity about emerging media, culture, and content formats
A collaborative leadership style that inspires teams and partners to do their best work
A humble, growth-minded approach that contributes to Hertz Car Sales' mission of reinventing the used-car buying experience

Nice To Haves

Prior experience in automotive, retail, or other high-consideration purchase categories a plus
MBA preferred.

Responsibilities

Lead and unify strategy across Growth Marketing, CRM, and Brand/Creative to deliver consistent, high-performing marketing programs.
Translate business goals into integrated marketing plans that drive awareness, traffic, lead generation, and sales conversion.
Manage, mentor, and develop three direct reports (Director of Growth Marketing, Director of Marketing Programs, and Sr. Manager of CRM & Lifecycle), fostering collaboration and excellence across the team and cross-functionally with Operations, Product, Communications, and Hertz Brand and Rental Car Marketing.
Serve as the connective tissue between marketing, retail operations, analytics, and technology to ensure alignment and transparency of results.
Guide paid media, SEM, SEO, paid social, display, CTV, and affiliate marketing strategies to drive efficiency and profitable demand.
Accelerate advance measurement capabilities building a robust test-and-learn framework, attribution modeling, and channel-level ROI reporting.
Forecast and track performance against key metrics (traffic, leads, conversion, revenue, profit), leveraging support from Analytics and Finance.
Champion innovation in digital channels, Al search, and performance optimization.
Oversee customer journey mapping, segmentation, and data-driven communication programs that improve lead nurture and customer retention.
Ensure the use of CRM and marketing automation tools to deliver personalized, timely messaging across email, SMS, and app channels.
Integrate rental and sales customer data to enable cross-brand engagement and audience enrichment.
Collaborate with creative and analytics teams to test and optimize lifecycle content and offers.
Lead the evolution of the Hertz Car Sales brand and ensure a consistent voice and identity across all touchpoints.
Oversee creative development, campaign planning, and cross-channel execution for national and local marketing initiatives.
Drive organic social strategy and influencer partnerships that authentically extend brand reach and engagement.
Manage agency and production partnerships, ensuring on-time delivery, fully optimized paid media efforts, and brand-right creative excellence.
Define success metrics for marketing performance across all disciplines and channels.
Establish dashboards and reporting cadences for leadership visibility.
Present performance results, insights, and optimization plans to executive stakeholders regularly.