Sr. Director, Head of U.S. Consumer Marketing
About The Position
We're seeking a seasoned marketing leader to define and activate PayPal's brand and consumer growth strategy across the U.S. and North America. Reporting to the VP of Global Consumer Marketing, this role will own integrated marketing, brand development, and high-impact partnerships, with a sharp focus on fintech innovation, agility in execution, and navigating large, matrixed organizations. This role will be accountable for key business metrics and marketing goals. Why You'll Love This Job Strategic Leadership: Shape the future of consumer marketing programs in the fintech space. High-Velocity Execution: Bring breakthrough ideas to market fast, driving measurable impact. Cross-Functional Collaboration: Work across brand, product, partnerships, analytics, media, and finance. Scale and Influence: Lead a high-performing team that drives U.S. performance through analytics-driven campaigns and brand storytelling.
Requirements
- Fintech Expertise: 15+ years marketing in fintech, digital payments, or financial services. Demonstrated ability to launch and scale innovative consumer products.
- Organizational Savvy: Experience influencing stakeholders across complex, matrixed environments.
- Data-Driven Judgement: Strong in both qualitative audience understanding and quantitative ROI, A/B, and attribution analysis.
- Execution Excellence: Proven track record delivering high-impact campaigns at speed and scale.
- Brand Building Prowess: Skilled storyteller, adept at shaping and activating brand voice across channels.
- Partnership Leadership: History of building strategic alliances and formal co-marketing programs with external brands.
- Team Mentor: Experience hiring, leading, and elevating marketing teams to deliver excellence.
- Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.
Nice To Haves
- MBA or equivalent from top-tier institution
- Prior leadership in performance marketing or brand marketing roles
- Experience in payments, digital wallets, BNPL, or consumer financial services
- Strong presentation skills, comfortable with both senior leadership and external audiences
Responsibilities
- Define & Execute Marketing Strategy
- Deliver consumer-targeted brand and acquisition campaigns that accelerate growth and deepen engagement.
- Tone and position PayPal as both trusted companion and agent in consumer finance.
- Lead Integrated Marketing Programs
- Oversee omnichannel campaigns (digital, media, experiential, PR) to support consumer journeys.
- Build a measurement framework to optimize performance across the funnel.
- Drive Strategic Partnerships
- Identify, negotiate, and scale key partnerships across financial services, media, sports, and lifestyle sectors.
- Develop co-marketing programs that enhance brand equity and consumer relevance.
- Build & Inspire High-Performing Teams
- Mentor senior managers and ensure strong qualitative narrative and quantitative insights.
- Operational leadership in budgeting, KPI setting, and performance governance categories.
- Activate Go-To-Market Readiness
- Collaborate deeply with product, UX, Sales, Compliance, Finance, and Analytics to ensure GTM launch readiness.
- Navigate complex organizational structures to drive alignment and speed.
Benefits
- flexible work environment
- employee shares options
- health and life insurance
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Industry
Credit Intermediation and Related Activities
Number of Employees
5,001-10,000 employees
