Sr Director Digital & Demand Gen Marketing

GP Strategies • Troy, MI

6h

About The Position

If you’re ready to lead marketing that drives measurable impact, accelerates pipeline, and shapes the future of learning velocity, this is your moment. At GP Strategies, you’ll be part of a collaborative, forward-thinking team defining how enterprises learn faster and smarter.
We’re building something extraordinary — and we want you to help us make it happen.
Ready to lead the next wave of demand generation with us? Apply now.

Requirements

• 8+ years of B2B demand generation or digital marketing experience, ideally in enterprise SaaS or professional services.
• 3+ years of leadership experience, building and scaling high-performing marketing teams.
• Proven ability to design and execute multi-channel campaigns, ABM programs, and integrated demand strategies.
• Strong experience in event strategy and execution, including digital and in-person formats.
• Deep analytical skills — you turn data into actionable insights and measurable results.
• Familiarity with marketing automation, analytics platforms, and performance measurement tools.
• Exceptional communication skills and executive presence, able to influence stakeholders across the organization.
• A passion for innovation and emerging marketing technologies, including AI, virtual engagement platforms, and digital personalization.
• Fluency in English, both written and spoken.

Nice To Haves

• Experience in workforce solutions, learning technology, or HR tech industries.
• A background in social selling, employee advocacy, or thought leadership campaigns.
• Familiarity with global marketing execution or multi-region campaigns.
• MBA or other advanced marketing/business degree.

Responsibilities

• Lead all demand generation efforts, including digital campaigns, ABM programs, events, and webinars, driving measurable pipeline and ROI.
• Own the strategy and execution of events — from in-person conferences to virtual experiences — partnering with Brand, Portfolio, and RevOps to deliver unforgettable, revenue-generating experiences.
• Build, lead, and mentor a high-performing marketing team, fostering a culture of experimentation, collaboration, and data-driven decision-making.
• Partner with Portfolio Marketing to ensure event content, messaging, and speakers resonate with enterprise buyers.
• Collaborate with Brand to maintain consistent narrative, executive presence, and experience standards across all touchpoints.
• Work with RevOps to ensure accurate data capture, lead routing, reporting, and campaign attribution.
• Leverage insights from campaigns, events, and Voice of Client programs to continuously refine ABM strategy and digital marketing performance.
• Pilot AI-powered tools and emerging channels to innovate in campaign personalization, automation, and audience engagement.
• Drive cross-functional alignment with Sales, Product, Solutions, and Operations to ensure marketing programs accelerate revenue and customer impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees