Sr. Director, Brand Strategy, Menu and Planning
About The Position
The Sr. Director, Brand Strategy, Menu & Planning is a critical leader within Pizza Hut U.S., responsible for shaping the brand strategy, owning the U.S. marketing calendar, and driving the end-to-end menu and innovation pipeline to deliver against business goals. This role sits at the center of the business—connecting consumer insights, brand strategy, menu innovation, and integrated planning to drive sales, profitability, and brand relevance. As a key partner to the CMO and cross-functional leadership, this leader ensures strategies are not only compelling, but executable across the system and impactful for both company and franchise restaurants.
Requirements
- 10–12+ years of experience in Marketing, Strategy, or related field (QSR, retail, or consumer brands preferred)
- Proven experience leading brand strategy, marketing calendar planning, and product innovation
- Strong financial and commercial acumen; ability to connect strategy to business outcomes
- Exceptional communication and influencing skills across senior stakeholders
- Highly analytical with strong problem-solving capabilities
- Ability to lead through ambiguity and drive clarity in a fast-paced, matrixed environment
- Strategic thinker with strong execution discipline
- Operates with a bias for action and ownership mindset
- Influences and aligns cross-functional stakeholders effectively
- Balances creativity with commercial rigor
- Resilient, adaptable, and thrives in dynamic environments
Nice To Haves
- Experience working in a franchise or multi-unit environment strongly preferred
Responsibilities
- Define and evolve Pizza Hut U.S. brand and customer strategy, ensuring alignment with growth, traffic, and profitability goals
- Operate with a General Manager mindset, balancing brand ambition with financial and operational realities
- Translate strategy into clear priorities and actionable plans across the organization
- Own and lead the U.S. marketing calendar, including promotions, LTOs, pricing strategies, and key campaign windows
- Ensure calendar strategies deliver against sales, traffic, and profit targets for both company and franchise system
- Lead cross-functional teams to execute high-impact marketing windows with operational excellence
- Own the end-to-end menu strategy and innovation pipeline, including new product development, line extensions, and portfolio optimization
- Partner closely with Operations and Finance to ensure feasibility, scalability, and financial impact of innovation
- Drive a disciplined approach to testing, learning, and scaling successful initiatives
- Lead Consumer Insights to translate data, research, and trends into actionable strategies
- Leverage analytics to inform product, pricing, and marketing decisions
- Champion a data-driven culture across Marketing and cross-functional teams
- Partner with Finance to evaluate initiatives through sales impact, margin, and ROI
- Incorporate Franchisee P&L and system economics into all major decisions
- Build strong relationships with Franchise partners to ensure alignment, adoption, and successful execution
- Drive alignment across Marketing, Operations, Finance, and Development to ensure seamless execution
- Serve as a key connector between CORE and the field, ensuring strategies are grounded in restaurant realities
- Influence senior leadership through clear storytelling, insights, and recommendations
- Lead and develop a high-performing team across Insights, Planning, and Innovation (~10–12 team members; 3–4 direct reports)
- Build organizational capability and bench strength
- Foster a culture aligned to Pizza Hut’s Smart, Heart, and Courage values
Benefits
- bonus eligibility
- stock-based compensation
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1-10 employees
