Sr. Digital Strategy Manager

Okta•Bellevue, WA

37d•Hybrid

About The Position

As Senior Manager, Digital Strategy, you will be the strategic and operational owner of Okta.com. You'll lead the roadmap, performance, and overall user experience of the website, ensuring it reflects Okta's brand, supports our growing product portfolio, and converts the right audiences globally.This is a high-accountability, high-impact role for a strategic thinker and builder who can zoom between strategy, brand, messaging and positioning, UX, content, and analytics to make the site work harder and smarter.

Requirements

10+ years of experience in web strategy, website management, digital marketing
A strong and specific point of view on how AI can transform a developer-focused SaaS website
Proven experience owning complex B2B or multi-audience websites
Experience leading large-scale web projects and cross-functional web teams
Strong understanding of web UX principles, Brand, SEO, and performance optimization
Comfortable working in a modern CMS
Exceptional communication skills
Ability to develop and defend a roadmap to an executive leadership team
Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
Experience collaborating with technical teams on roadmap and web tooling
Experience running Marketing programs and channels focused on a developer audience
Proven experience exploring AI capabilities for workflow efficiencies

Nice To Haves

Experience working in SaaS, Identity, Security

Responsibilities

Own the strategy, roadmap, and performance of Okta.com
Drive the vision for how to implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies
Continue to build and optimize Okta.com to be a powerful conversion machine for all its audiences
Manage site structure, UX, content strategy, and page optimization with access to functional team members
Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling
Lead a working POD team as Product Owner of the Okta.com website setting the vision and roadmap with a team of UX, writers, designers, developers, analytics, SEO strategists, and testing team members
Partner with the Customer Journeys team to ensure the website supports a unified, intelligent, and trusted relationship with every customer
Report regularly on traffic, engagement, and conversion metrics, recommend and deploy enhancements