Sr. Digital Marketing Specialist, Product Feed Management (Hybrid - Seattle, WA)

Nordstrom•Seattle, WA

1d•$80,000 - $132,000•Hybrid

About The Position

Nordstrom is seeking a Sr. Digital Marketing Specialist, Product Feed Management to own and scale our marketing product feed infrastructure across paid media and marketing platforms. This role will be responsible for monitoring and managing product feed operations and ongoing optimizations, including schema mapping implementation, to maximize performance. They will adapt strategy to support all channels’ requirements, platform and algorithm updates, system migrations, emerging channel needs (e.g., social search, LLMs, media networks), evolving user behaviors, and continuous performance improvement opportunities across Nordstrom Enterprise and Retail Media initiatives. The ideal candidate has deep experience with product feeds, Feedonomics (or similar feed management tools) and media ecosystems, and thrives in a highly cross functional environment. This role is a critical enabler of how our products are discovered by our customers. A day in the life... Product Feed Management & Governance Own Nordstrom’s marketing product feed strategy and execution across all media platforms, including Google, Salesforce, Meta, TikTok, Pinterest and others Maintain product taxonomy, attribute mapping, and data transformation rules to meet channel-specific requirements Partner with Product and Engineering to manage and maintain a marketing-wide product feed system Establish and enforce governance for product feed rules, including: Brand and product suppressions Attribute transformations and enrichment Creation of custom fields and flags to support campaign and platform needs Intake, prioritize, and implement feed-related requests from media, brand, merchandising, and other stakeholders Monitor feed quality, freshness, and error rates across platforms Troubleshoot feed issues and proactively identify opportunities to improve data accuracy and performance Catalog & Platform Enablement Maintain and optimize product catalogs within media platforms to support ongoing and ad hoc campaign needs Build and manage platform specific catalogs (e.g., brand specific, category specific, promotional catalogs) to enable media execution Ensure catalog health, policy compliance, and alignment with platform requirements Stay current on media platform feed requirements, best practices, and policy changes Cross Functional Partnership Partner closely with Product and Engineering to define requirements for new feed capabilities, enhancements, and integrations Act as the primary business owner for Marketing product feeds, including enterprise data migrations, roadmap input, feature testing, and ongoing tool health

Requirements

4+ years of experience in product feeds, marketing technology, media enablement, or eCommerce operations
Hands on experience with Feedonomics or similar feed management platforms
Strong understanding of media ecosystems (Google, Meta, TikTok, etc.) and how product feeds power performance
Experience managing complex data rules, transformations, and governance frameworks
Proven ability to work cross functionally with Product, Engineering, and Marketing teams, as well as reacting quickly to changing business needs

Nice To Haves

Experience in retail, eCommerce, or marketplace environments
Familiarity with PIMs, DAMs, or commerce platforms
SQL, JSON, RegEx or other data manipulation experience a plus (not required)
Experience supporting retail media networks or large-scale catalog operations

Responsibilities

Own Nordstrom’s marketing product feed strategy and execution across all media platforms, including Google, Salesforce, Meta, TikTok, Pinterest and others
Maintain product taxonomy, attribute mapping, and data transformation rules to meet channel-specific requirements
Partner with Product and Engineering to manage and maintain a marketing-wide product feed system
Establish and enforce governance for product feed rules, including: Brand and product suppressions Attribute transformations and enrichment Creation of custom fields and flags to support campaign and platform needs
Intake, prioritize, and implement feed-related requests from media, brand, merchandising, and other stakeholders
Monitor feed quality, freshness, and error rates across platforms
Troubleshoot feed issues and proactively identify opportunities to improve data accuracy and performance
Maintain and optimize product catalogs within media platforms to support ongoing and ad hoc campaign needs
Build and manage platform specific catalogs (e.g., brand specific, category specific, promotional catalogs) to enable media execution
Ensure catalog health, policy compliance, and alignment with platform requirements
Stay current on media platform feed requirements, best practices, and policy changes
Partner closely with Product and Engineering to define requirements for new feed capabilities, enhancements, and integrations
Act as the primary business owner for Marketing product feeds, including enterprise data migrations, roadmap input, feature testing, and ongoing tool health