Sr. Digital Marketing Specialist

Polaris Inc. • Plymouth, MN

3d • $86,000 - $113,000

About The Position

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE. The E-Commerce Content & Site Merchandising Sr. Specialist is a key player in the development and execution of website/mobile, sales, site merchandising and marketing initiatives to support Parts, Garments and Accessories (PG&A) growth goals and strategic plans. This role is responsible for executing high-quality work against the E-Commerce product catalog, site experience, site operations, merchandising and the acquisition, review & placement of customer-facing online and offline content. In addition, he/she will work closely as a content & merchandising subject matter expert with PG&A category owners, marketing and other enterprise teams and outside vendors as an active participant in planning, project implementation and reporting. He/She will lead special team projects to support PG&A growth plans and help to define & deliver metrics against appropriate KPIs. He/She will manage technical requirements and business-side aspects of content display and site merchandising updates.

Requirements

• Bachelor's degree in Business, Marketing or related experience.
• 5+ years preferred experience in E-Commerce, digital marketing channels, E-Commerce site merchandising, managing content for websites, HTML and project management.
• Ability to evaluate data and make informed recommendations and decisions based on findings, attention to detail.
• Excellent oral and written communication skills required.
• Excellent PC skills required, including Microsoft Excel, Word and PowerPoint.
• Aptitude in working with E-Commerce-related applications and processes.
• Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment.
• Solid math, analytical and problem solving skills.

Responsibilities

• Lead development of robust documentation of existing and ideal-state processes including performing gap analysis, RACI clarification, life-cycle mapping, launch timing review and standards & style guidelines
• Envision new creative ways of illuminating the brand in the digital space and possessing the ability to bring partners along
• Management of short and long term merchandising calendars related to promotions, brand positioning and events
• Tracking of & reporting against budgets as well as the ability to glean insights from key team KPIs such as traffic, conversion, education and dealer influenced sales
• Hold Captainships to drive new capabilities from germination to run-state as relates to catalog or user generated content i.e. On-boarding New Vendors, Copywriters, Ratings & Reviews, Visual Commerce, Personalization
• Ongoing acquisition, creation and review of robust, relevant, best-in-class omni-channel content including images, titles, marketing copy, specifications, fitment, taxonomy and rich media.
• Create cross-functional partnerships with category teams to ensure new products appear online with a high-quality customer-facing presentation and relevant search & navigation paths according to the promotional and merchandising calendar timeline.
• Provide guidance to up-sell, cross-sell and related-product relationships to ensure accuracy and drive incremental sales.
• Autonomously lead ad hoc E-Commerce projects to support digital team initiatives.
• Ability to positively influence without authority.
• Provide subject matter expertise in the digital space to support growth goals of PG&A product categories.
• Serve as an active participate in product category working teams and related team operations.
• Support planning and execution of digital capabilities to drive product buying, including, but not limited to product listing pages, product detail pages, and cart/checkout.
• Evangelize importance of best-in-class omni-channel content and make category-specific recommendations to business partners as a subject matter expert in E-Commerce content and merchandising.

Benefits

• Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture.
• At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan.
• Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future.
• In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings.
• Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees