Sr. Digital Content Strategist

Mayo Clinic•Rochester, MN

About The Position

The Senior Digital Content Strategist understands and guides content solutions prioritized by Mayo Clinic stakeholders and MCP partners, with a primary focus on transforming complex, ambiguous, and emerging clinical, technical, and operational training into clear, actionable digital artifacts for end users. Leads innovative projects or agile teams for the development of products and services where delivery of content is core functionality, particularly training and enablement assets designed to support adoption and performance often serving as the initial executor when requirements and standards are not yet defined. Works as part of a team to analyze and apply available user and business intelligence to effectively define digital solutions that meet institutional and business goals and partner with subject matter experts to distill novel or highly technical information into user-centered training materials. Establishing exemplary artifacts that inform future scalable development. Plans for end-to-end life cycle of evidence-based health education content in text, voice and multimedia formats delivered through digital channels to meet business objectives by empowering target audiences to take action with emphasis on first-of-its-kind or high-complexity content. Develops and documents data-driven content strategy plans/recommendations to help drive efficient content development and stakeholder consensus that support efficient development of scalable training artifacts and consistent end-user experiences. Performs research and experiments with new platforms and new content types, and through a strong understanding of practice, patient and consumer needs, works to improve the user experience, with an emphasis on clarity, usability, and learning effectiveness for end users, particularly where standard approaches are insufficient. Provides direction and input to internal and external digital content creators, guiding the development of training artifacts and ensuring alignment with content standards and end-user needs, and enabling other team members to apply established approaches once complexity has been resolved. May provide direct supervision. Serves as a mentor to colleagues, sharing expertise in translating complex material into effective training and enablement content. Performs other duties as needed. This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.

Requirements

Bachelor's degree in journalism, communications, human-computer interaction design or related field.
Seven years of experience developing multimodal health information for innovative digital solutions that demonstrate leadership, initiative, and use of content strategy to inform content development and delivery.
Background in health- or science-related information or subject matter expertise in health and wellness.
Strong analytical, problem-solving and ideation skills.
Familiarity with principles of user experience design and ability to help guide user experience content standards and development.
Proven track record for making strategic and deadline-driven digital content decisions and creating content solutions that meet business goals and user needs.
Experience in project management and experience working in an agile content development environment.
Demonstrated ability to manage people, process and projects.
Experience in plain language and inclusive language.
Excellent interpersonal skills to include presentation, team facilitation and written communications.
Ability to work independently and manage a varied workload and multiple priorities.

Nice To Haves

Knowledge or experience with content modeling, content auditing, and structuring content for omni-channel delivery (e.g., web, social, mobile, print, voice, commercial syndication, electronic health record) preferred.
Experience with authoring tools and technologies in a structured authoring environment, content delivery practices, content metadata, and content translations.

Responsibilities

Understands and guides content solutions prioritized by Mayo Clinic stakeholders and MCP partners
Transforms complex, ambiguous, and emerging clinical, technical, and operational training into clear, actionable digital artifacts for end users
Leads innovative projects or agile teams for the development of products and services where delivery of content is core functionality
Analyzes and applies available user and business intelligence to effectively define digital solutions that meet institutional and business goals
Partners with subject matter experts to distill novel or highly technical information into user-centered training materials
Plans for end-to-end life cycle of evidence-based health education content in text, voice and multimedia formats delivered through digital channels to meet business objectives
Develops and documents data-driven content strategy plans/recommendations to help drive efficient content development and stakeholder consensus
Performs research and experiments with new platforms and new content types
Provides direction and input to internal and external digital content creators, guiding the development of training artifacts and ensuring alignment with content standards and end-user needs
Serves as a mentor to colleagues, sharing expertise in translating complex material into effective training and enablement content
Performs other duties as needed