Sr. Digital Channel Strategist
About The Position
The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 158-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. Together, we are the heart and voice of the north. Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We’re seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state’s most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you. Foundry North , a full-service digital agency within Star Tribune , is looking for a Sr. Digital Channel Strategist to lead performance strategy and optimization across our advertisers’ digital campaigns at our headquarters in Minneapolis MN . Part strategist, part analyst — you’ll turn data into actionable insights that drive measurable results across programmatic, paid social, PPC, and other digital channels. As part of our Digital Accounts Team, you’ll partner with internal teams and clients to shape strategy, analyze performance, and deliver insights that lead to stronger results. You’ll test, learn, and evolve — staying ahead of digital trends and championing innovation in everything you do.
Requirements
- Minimum of 3 years of experience in paid media, campaign optimization, or digital strategy, ideally in an agency or media environment.
- Hands-on experience managing or analyzing campaigns in DSPs (The Trade Desk, Google Ads), paid social platforms (Meta, LinkedIn), and other digital channels.
- Proficiency with ad serving, tracking, and analytics tools such as Google Campaign Manager, Tag Manager, and Google Analytics.
- Strong analytical and communication skills, including interpreting data, presenting insights, and delivering strategy recommendations.
- Understanding of audience targeting and segmentation, with experience using DMPs, CDPs, or audience intelligence tools.
- Ability to manage multiple projects in a fast-paced environment, with a proactive, curious, and adaptable approach to improving performance—including familiarity with emerging AI tools.
- Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TM, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Responsibilities
- Develop and oversee media strategy and performance across programmatic, paid social, PPC, and other digital channels to drive measurable client outcomes.
- Analyze campaign data to generate clear, actionable insights and recommendations, and lead performance and strategy discussions with clients and internal teams.
- Partner with account, media, and creative teams to align goals, messaging, targeting, and execution for effective campaign delivery.
- Test new platforms, audiences, and creative formats while defining KPIs, establishing benchmarks, and supporting innovation and best-practice adoption.
- Stay current on digital marketing trends, manage ad-hoc requests, and balance day-to-day execution with long-term strategic planning.
Benefits
- The Minnesota Star Tribune offers a competitive total rewards package, which includes a 401(K) match, healthcare coverage – medical, dental, and vision, life, disability, paid time off, and a broad range of other benefits.
- Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
- Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.
- Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
- Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
- Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
