Sr Digital Analyst - Hybrid/Atlanta

SiteOne Landscape Supply•Roswell, GA

12h•Hybrid

About The Position

SiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada. As a leading supplier of wholesale goods for green industry professionals, we have a long history of serving those who design, build, and maintain outdoor spaces – from lawns and gardens to golf courses, sport fields and more. We pride ourselves on knowing our customers and their business better than anyone else and providing them with a one-stop shop of extensive inventory covering irrigation, lighting, turf and landscape maintenance, hardscapes, nursery, and pest control supplies. At SiteOne, we are passionate about delivering an outstanding customer experience and will stop at nothing to help our customers win. We know that our associates are the key to this success, and our commitment to the SiteOne DNA and support for our associates through development programs, benefits, and perks align with our vision to "Be a Great Place to Work for Our Associates". We foster a culture of safety, teamwork, and continuous improvement. With over 800 locations and exciting expansion ahead, now is the perfect time to join SiteOne and grow Stronger Together™! Digital is blazing new trails at SiteOne.com and is the fastest growing business unit in the company. The Senior Digital Analyst will help to drive the ongoing growth of SiteOne.com by leveraging data and analytics to support both strategic decisions and operational activities. The individual partners with multiple cross-functional teams to improve SiteOne’s omni-channel experience and is involved with many aspects of SiteOne’s Digital business; including but not limited to, Digital Customer Experience/Journey, Digital Customer Acquisition and Retention, Data Enrichment, Product Development, and Promotions. The individual coordinates with a variety of business stakeholders to drive excellence in our .com product, meet roadmap milestones, and drive customer adoption. This role reports to the Director, Marketing & Digital Analytics in the eCommerce/Digital organization.

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Business Analytics, UX, Computer Science, or equivalent experience
3-5 years of experience in an Analytics role
Google Analytics – Required
Microsoft Office Suite – Required
Power BI or similar data visualization & dashboarding tool – Required
Familiarity with statistical concepts (descriptives, A/B testing, significance testing, regression analysis) – Required

Nice To Haves

Pendo – Preferred
Marketing Mix Modeling – Nice to have

Responsibilities

Understands and articulates Digital customer measurement trends, such as visits, clicks, & bounce rates
Works closely with offshore teams to identify and implement process improvements for Digital tagging and measurement of the Digital customer experience
Familiarity with Google Analytics & Pendo, particularly customer tracking and dashboarding
Leverages accessible tools to analyze online customer behavior to identify issues in customer experiences, user flows; documents and makes recommendations to improve
Supports continuous improvement of online customer journey by partnering with Product Managers to help support special projects; Product List and Detail Pages, Shopping Experience enhancements, Search, etc.
Supports product discoverability through the installation of SEO and Onsite Search updates
Supports execution of eCommerce roadmap by working with multiple teams to help draft product requirements; creates User Stories and participates in development sessions
Conceptualize and execute A/B testing & experimentation to optimize Digital/Marketing performance and effectiveness
Supports data enrichment by collaborating with our supplier partners and internal line of business managers
Supports .com release cycle by conducting User Acceptance Testing and ongoing QA on new enhancements and bug triages for all .com releases
Proactively identifies operational problems, suggest solutions, and when able - independently resolves issues
Supports field training by creating process documentation - written and recorded; coordinates and supports training sessions
Work closely with customer service team to understand customer issues, replicate them, and resolve with IT
Provide regular status updates for on-going projects and call out risks/progress to business stakeholders and leadership
Supports ad-hoc special projects as requested by leadership