Sr Digital Advertising Consultant

DealerOn, Inc.•Rockville, MD

2d•Remote

About The Position

The Senior Digital Advertising Consultant manages advertising campaigns for automotive dealer clients and serves as a trusted advisor on digital strategy. This role is responsible for the strategic execution of campaigns across Search Engine Marketing, Display, Social, and Video Advertising channels. The Senior Consultant provides consultative reviews of client performance, delivers actionable insights, and collaborates with internal teams to ensure accounts achieve retention, budget, and performance goals. In addition to campaign management, the Senior Consultant plays a key role in mentoring and developing Specialists and Consultants within the team. This includes providing guidance on best practices, supporting skill development, and fostering a collaborative environment that promotes continuous learning and growth. This is a full-time remote position.

Requirements

Bachelor’s Degree or equivalent experience
Strong attention to detail with excellent communication skills, both written and verbal
Proficiency with Google Ads, Microsoft Ads, Facebook Ads, and Google Analytics
Skilled in Excel, Microsoft Word, and Outlook
4+ Years Experience managing digital campaigns
2+ Years Customer Service Experience
Proven ability to manage and optimize accounts with large budgets
Prior experience with digital marketing agencies
Prior experience with ads management software such as Kenshoo, Marin, Doubleclick, Fluency
Experience managing complex client relationships with confidence

Nice To Haves

Google Analytics Certification
Google Ads and Microsoft Ads Certifications
Experience as a PPC analyst
Project management experience
Automotive marketing / automotive internet sales experience

Responsibilities

Manage accounts through the life-cycle starting with on-boarding to regular day to day account management
Respond promptly to client and internal requests within service-level agreements
Maintain a client retention rate that meets or exceeds company expectations
Act as a consultant by understanding each client’s core goals and aligning advertising strategies accordingly
Plan advertising strategy on a monthly and quarterly basis with clients
Execute, track, and present the results of key digital initiatives
Identify opportunities to expand and enhance client advertising portfolios
Ensure all accounts stay within defined budgets and meet client performance goals
Regularly optimize campaigns based on company best practices and industry standards
Deploy A/B testing and conversion rate optimization tactics to drive account improvement
Partner with supervisors and managers to meet overall department performance targets
Collaborate directly with specialists and fellow account team members on client strategies, deliverables and account performance
Recognize and proactively take opportunities to share knowledge and serve as a digital advertising SME for our team and other teams at DealerOn.