Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary Responsible for working cross-functionally to collect data and develop models to determine trends utilizing a variety of data sources. Retrieves, analyzes and summarizes business, operations, employee, customer and/or economic data in order to develop business intelligence, optimize effectiveness, predict business outcomes and decision-making purposes. Involved with numerous key business decisions by conducting the analyses that inform our business strategy. This may include: impact measurement of new products or features via normalization techniques, optimization of business processes through robust A/B testing, clustering or segmentation of customers to identify opportunities of differentiated treatment, deep dive analyses to understand drivers of key business trends, identification of customer sentiment drivers through natural language processing (NLP) of verbatim responses to Net Promotor System (NPS) surveys and development of frameworks to drive upsell strategy for existing customers by balancing business priorities with customer activity. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.
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Job Type
Full-time
Career Level
Mid Level