Sr. Customer Marketing Manager

ClosingLock•Austin, TX

9d•Onsite

About The Position

We’re looking for an experienced, strategic and hands-on Senior Customer Marketing Manager to build and lead our lifecycle marketing and customer advocacy programs from the ground up. You will own the full lifecycle and architect our customer advocacy efforts. Closinglock is a usage-based business, so it’s critical that our customers are enabled to succeed with our products and they understand how and why they should use it. The Senior Customer Marketing Manager will be responsible for developing, planning, and optimizing marketing campaigns across various stages in their journey to increase product usage, engagement and retention, improve the customer experience and drive revenue. This strategic individual contributor will act as the owner of the customer journey, and will work cross-functionally with sales, operations, product, and account management to deliver data-driven, high-impact programs that drive adoption, retention, and customer-generated growth. There is a lot of white space for a strategic and driven marketing leader to come in and deliver a large impact at a growing organization. If you're ready to make a difference and shape the future of customer experience at Closinglock, apply today and join us in shaping how money moves in real estate.

Requirements

4+ years of experience in lifecycle marketing / CRM / customer marketing / retention marketing — ideally in B2B or B2B-SaaS.
Proven track record building lifecycle programs from scratch with measurable results (activation lift, retention, engagement growth, reduce churn, expansion, etc.).
Deep expertise with CRM and marketing automation platforms
Strong customer journey design capabilities — mapping user flows, defining triggers, designing nurture/engagement/ re-engagement logic.
Solid data analysis and segmentation skills — comfort working with CRM data, event data, SaaS metrics, using BI or analytics tools.
Demonstrated experience (or strong interest) in building advocacy/reference/community programs.
Creative and independent thinker who can effectively solve problems and foresee opportunities to benefit the organization and our customers through marketing efforts

Responsibilities

Design and build the end-to-end customer lifecycle at scale, including onboarding → adoption → usage → renewal/expansion.
Implement marketing automation and CRM — including segmentation, triggers, nurture flows, behavior-based journeys, re-engagement.
Define and track key metrics (KPIs) for lifecycle performance (activation rate, retention, usage, engagement, churn risk, expansion, etc.). Build dashboards and reporting frameworks.
Design and execute multichannel lifecycle programs across email, in-app messaging, product notifications, and other customer touchpoints to deliver timely, relevant communications based on user behavior and lifecycle stage.
Collaborate with RevOps/Data/BI to determine operational needs for enablement and to ensure data cleanliness, tracking, and attribution logic.
Analyze behavior & data, run experiments (A/B tests, nurture vs control, reactivation vs control), optimize journeys based on insight.
Collaborate cross-functionally with Product, Customer Success, RevOps, and Sales to align messaging, lifecycle triggers, and customer experience.
Segment customers for personalization and lifecycle targeting.
Communicate new products and features to existing customers to drive adoption and engagement
Document processes, build repeatable frameworks, and evolve lifecycle/advocacy practices as Closinglock grows.
Build a scalable advocacy program: identify advocates, design engagement models, and develop a process for leveraging advocates (testimonials, case studies, reviews, references)
Design engagement initiatives: e.g., webinars, spotlight stories, referral or rewards programs.
Coordinate with Sales & Customer Success to use advocacy assets effectively — e.g., reference calls, case studies for deals, peer-to-peer introductions.
Measure advocacy impact (e.g., reference conversion, NPS/CSAT correlation).