Sr. CRM Marketing Operations Manager

Tom Ferry International • Dallas, TX

24d • Hybrid

About The Position

We re seeking a strategic and data-driven Sr. CRM Marketing Operations Manager to own our marketing automation, event promotion, and database growth initiatives. This role is pivotal in driving our demand generation efforts and ensuring the seamless execution of campaigns through HubSpot. The ideal candidate is both analytical and creative - someone who thrives on optimizing marketing processes, developing high-performing workflows, and growing a responsive, engaged database that fuels business success. This is not just a systems role - it s a strategic position where you ll shape how our marketing engine operates. From building automated campaigns and managing content syndication to developing audience segmentation strategies and supporting event marketing, you ll be at the center of how we connect with and grow our audience.

Requirements

• A strategic marketing professional with deep expertise in marketing automation and demand generation.
• Highly skilled in HubSpot , with certifications in inbound marketing, CRM, and marketing automation preferred.
• Experienced working in B2B SaaS environments with 5-8 years of similar or related experience.
• Analytical, proactive, and passionate about leveraging data to drive decision-making.
• Strong communicator and collaborator who thrives in a fast-paced, cross-functional environment.
• Organized, detail-oriented, and capable of managing multiple priorities under tight deadlines.
• Creative problem solver who can balance strategy with hands-on execution.
• Bachelor s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5-8 years of experience in demand generation and marketing operations roles.
• Proven experience managing marketing automation through HubSpot (required).
• Experience with Salesforce or other CRMs to track and align marketing and sales activity.
• Strong analytical and project management skills.
• Willingness to travel occasionally for events and team collaborations.

Responsibilities

• Configure, manage, and optimize HubSpot for seamless marketing automation, tracking, and analytics.
• Design and implement lead scoring models and automated nurture workflows to enhance conversion and efficiency.
• Create targeted content syndication campaigns and leverage analytics for audience segmentation and engagement.
• Develop and manage a comprehensive content calendar within HubSpot to ensure consistent, high-quality engagement.
• Create and distribute dynamic content digests across multiple marketing channels.
• Drive database demand generation strategies to increase lead quality and volume.
• Maintain and optimize database health through regular cleansing, enrichment, and compliance checks.
• Partner with the events team to build segmented, personalized communications for event promotion, registration, and follow-up.
• Use marketing automation tools to support event awareness, ticket sales, and attendee engagement.
• Collaborate cross-functionally to ensure alignment between marketing, sales, and operations.
• Monitor and report on campaign performance and database growth using HubSpot analytics.
• Use data insights to refine marketing strategies and improve overall performance.
• Maintain a culture of testing, learning, and optimizing for long-term growth.

Benefits

• Health Coverage: Medical, vision, and dental insurance starting after 60 days
• Retirement Plan: 401K with employer contributions
• Generous PTO: 3 weeks of paid time off plus 10 paid holidays
• Competitive Compensation: Base salary with performance-based incentives and annual discretionary bonuses
• Team Culture: Celebratory lunches, team-building events, and a commitment to fostering strong interpersonal connections

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees