Sr. CRM Analyst

Vuori•Carlsbad, CA

12d

About The Position

We are seeking a data-driven and detail-oriented Sr. Retention Analyst to join our Ecomm Analytics team. This role is ideal for someone passionate about turning data into actionable insights that influence marketing strategy, customer engagement, and business planning. This role will partner closely with ecommerce and the broader marketing team to identify opportunities, measure performance, and optimize customer lifecycle strategies through data-driven insights. The ideal candidate is both highly analytical and commercially savvy and brings a strong background in marketing performance initiatives through data modeling and reporting.

Requirements

Bachelor’s degree in data science, statistics, marketing analytics, economics, or related field and/or equivalent years of experience preferred.
7+ years of relevant experience in data analysis
Strong proficiency in SQL and Excel for data extraction and manipulation.
Experience using MicroStrategy, PowerBI, Tableau or similar BI tools for data visualization and dashboard development.
Knowledge of CDPs and how to leverage those systems to explore consumer data, measure results, and track consumer journeys.
Excellent analytical thinking with a strong attention to detail.
Ability to clearly communicate complex findings to cross-functional stakeholders.
Understanding of marketing funnels, customer lifecycle metrics, and segmentation strategies.

Nice To Haves

Experience with an Omni Channel DTC business, preferably in the apparel space.
Familiarity with media and marketing platform data and KPIs – media agency experience a plus.
Exposure to statistical modeling techniques for scenario planning and consumer segmentation.

Responsibilities

Work closely with the Retention team to evaluate campaign performance, identify areas for optimization, and improvement throughout the buyer life cycle.
Assist in the design, implementation, and analysis of A/B tests and other test-and-learn experiments, helping teams understand what drives customer engagement, repeat purchase behavior and loyalty.
Leverage Customer Data Platform (CDP) data to uncover meaningful consumer insights, such as behavioral patterns, channel preferences, and engagement trends that inform targeting and personalization strategies.
Provide analytical support for channel planning and investment decisions, delivering insights on ROI, customer lifetime value, and conversion drivers to inform marketing strategy and budget allocation.
Develop and maintain dashboards in collaboration with the central data team to track customer segments, repeat rates, shopping cycles, churn risks, and other high impact KPIs.
Design and execute segmentation strategies to personalize marketing campaigns and improve retention metrics.
Partner with CRM, Email, and Digital Marketing teams to test and measure lifecycle initiatives, promotions, and conversion strategies, while identifying improvement opportunities across product, experience, and messaging enhancements.
Create clear, compelling reporting and dashboards to track customer behavior, campaign performance, and retention trends.
Collaborate with data science, ecommerce, and merchandising to integrate retention insights into assortment planning and marketing calendars.