Sr Counsel - Marketing

Fanatics•New York, NY

15d

About The Position

We're seeking a qualified attorney to serve as a key legal partner to our Marketing and Brand teams. This role will be responsible for reviewing promotional materials, advising on compliance with U.S. advertising and gaming laws, and overseeing intellectual property matters. The ideal candidate is business-minded, collaborative, and experienced in navigating marketing and IP issues within regulated environments.

Requirements

Juris Doctor (JD) from an accredited law school; licensed to practice law in New York or eligible for in-house counsel registration.
3–6 years of relevant experience at a law firm or in-house legal department, ideally in gaming, tech, media, or entertainment.
Strong understanding of U.S. advertising laws (FTC Act, CAN-SPAM, TCPA, NAD decisions) and gambling regulations across regulated states.
Experience reviewing promotional terms, sweepstakes/contest rules, and digital marketing materials.
Understanding of IAB terms and negotiating advertising agreements.
Excellent communication skills and the ability to provide clear, actionable advice to cross-functional teams.
Strong attention to detail, sound judgment, and business acumen.

Nice To Haves

Prior experience in a gambling, sports betting, or highly regulated industry.
Knowledge of state-by-state regulatory nuances related to gaming and marketing.
Familiarity with digital marketing tools, affiliate networks, and influencer compliance considerations.
Familiarity with IP law, including trademark clearance, registration, enforcement, and content licensing, as well as publicity rights and NIL.

Responsibilities

Marketing & Advertising Compliance:
Review and approve promotional campaigns and terms, including acquisition and retention offers, odds boosts, loyalty programs, and materials connected to new product features.
Ensure all marketing content complies with applicable federal and state laws, as well as advertising and gaming regulations (e.g., FTC, state gaming commission regulations, etc.).
Collaborate with creative and compliance teams to ensure clarity, fairness, and accuracy in all promotional messaging.
Marketing Asset Review:
Provide legal sign-off on all marketing assets including digital ads, emails, social media posts, affiliate content, influencer campaigns, and media buys.
Help craft compliant disclaimers and disclosures, ensuring alignment with regulatory standards and brand voice.
Review agreements and assist business with compliance with intellectual property and partnership agreement requirements.
Strategic Legal Support:
Educate internal teams on legal risks and best practices in marketing and brand strategy.
Monitor developments in advertising law, gambling regulations, and IP trends, and assess their impact on business operations.
Support internal processes to ensure timely legal reviews without slowing down innovation.