Sr. Consultant Marketing Management

Nationwide Mutual Insurance•Columbus, OH

4h•Hybrid

About The Position

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. We’re reimagining how Integrated Channel Marketing fuels annuity growth—and this leader will help take us there. We’re looking for an experienced, data‑driven marketing leader to own and evolve our Integrated Channel Marketing strategy across annuity distribution channels. This role is a backfill with sharper focus, greater clarity, and bigger opportunity : to optimize how we engage prospects, enable sales, and convert interest into high‑quality leads and opportunities. If you thrive at the intersection of strategy, execution, and analytics , and love turning engagement data into smarter marketing decisions, this role offers a chance to make a visible, measurable impact. Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.

Requirements

Deep experience in integrated, multi‑channel marketing
A strong point of view on demand generation, lead management, and funnel performance
Comfort using data, analytics, and insights to optimize marketing programs
Experience leading and developing a team
Bachelor’s degree in marketing, business administration or related field
Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field.
Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
FINRA Series 6 at time of application or you will be required to get it within 120 days.

Nice To Haves

Financial services, annuities, or regulated‑industry experience (nice to have, not required)
Graduate degree highly desirable.
Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
Prior marketing development and project leadership exposure/experience preferred.
In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred.
Knowledge of product distribution methods.

Responsibilities

Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior.
Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.

Benefits

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire