Sr. Consultant Marketing Management

Nationwide•Columbus, OH

21h•Hybrid

About The Position

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. We’re reimagining how Integrated Channel Marketing fuels annuity growth—and this leader will help take us there. We’re looking for an experienced, data‑driven marketing leader to own and evolve our Integrated Channel Marketing strategy across annuity distribution channels. This role is a backfill with sharper focus, greater clarity, and bigger opportunity: to optimize how we engage prospects, enable sales, and convert interest into high‑quality leads and opportunities. If you thrive at the intersection of strategy, execution, and analytics, and love turning engagement data into smarter marketing decisions, this role offers a chance to make a visible, measurable impact. What You’ll Lead You’ll lead a high‑performing Integrated Channel Marketing team responsible for designing and executing marketing programs that support our annuity distributors and sales partners across channels. Your scope includes: Sales enablement support that equips distribution partners with the right content, tools, and experiences at each stage of the sales journey Web experience strategy, including site structure, content, and journeys designed to educate, engage, and convert Paid media and social media programs that drive awareness, engagement, and qualified demand Webinars and virtual events that educate prospects and partners while generating actionable leads Prospecting and nurture email journeys that move leads through the funnel with intention and precision Across all of this, your north star will be driving more—and better—leads for sales. What Makes This Role Different This role goes beyond “running campaigns.” Our opportunity—and yours—is to get even better at: Optimizing marketing tactics based on performance and audience behavior Using engagement data and insights to improve targeting, messaging, and channel mix Partnering closely with sales and distribution to align on lead quality, handoffs, and outcomes Continuously testing, learning, and improving how marketing supports growth You’ll have the mandate to refine how we measure success, evolve our approach, and raise the bar for integrated marketing effectiveness. What Success Looks Like In your first 12–18 months, success will look like: Clear, cohesive integrated channel strategies aligned to distribution priorities Strong collaboration with sales and distribution leaders Improved performance across key demand and engagement metrics More consistent delivery of high‑quality leads and opportunities A team that feels focused, empowered, and excited about the work The Ideal Background We’re likely looking for someone who brings: Deep experience in integrated, multi‑channel marketing A strong point of view on demand generation, lead management, and funnel performance Comfort using data, analytics, and insights to optimize marketing programs Experience leading and developing a team Financial services, annuities, or regulated‑industry experience (nice to have, not required) Why Join Us A clear mandate and visible leadership role The ability to shape how integrated channel marketing evolves A team doing meaningful, growth‑oriented work The chance to combine strategy, execution, and measurable impact for Nationwide’s largest business unit This is a hybrid position located in Columbus Ohio, and you will be required to come into the office 3 days per week. FINRA Series 6 required at time of application or you will be required to get it within 120 days. Job Description Summary Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.

Requirements

Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.
Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field. Master’s degree may be substituted for a portion of the experience requirements as appropriate.
Prior marketing development and project leadership exposure/experience preferred.
In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred.
Knowledge of product distribution methods.
Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects.
Ability to function independently or in a team environment.
Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities.

Nice To Haves

Financial services, annuities, or regulated‑industry experience (nice to have, not required)
Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period.
Additional licenses/registrations may be required when new products and services are implemented.
If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Responsibilities

Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior.
Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.

Benefits

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire
and more