Sr Community Engagement Manager

Beyond Meat

4d•$120,000 - $140,000•Onsite

About The Position

The Senior Manager of Community Engagement leads the strategy and execution of initiatives that build, nurture, and scale meaningful relationships between the organization and its communities, while activating a coalition of mission-aligned partners. This role is responsible for driving authentic engagement, strengthening brand loyalty, and addressing misinformation by elevating credible, values-driven voices that reinforce the benefits of Beyond Meat’s products. At the core of this role is a commitment to enhancing Beyond Meat’s reputation among advocates and grassroots supporters who share our dedication to empathy, compassion, health, and sustainability. The Senior Manager ensures a consistent, positive brand experience across all community touchpoints while mobilizing partners and communities to amplify our mission in credible and impactful ways.

Requirements

Bachelor’s degree in a related field required
7+ years of experience in partnerships, grassroots marketing, community engagement, advocacy, nonprofit collaboration, or related fields
Proven success building and managing mission-aligned partnerships or coalitions
Strong understanding of animal welfare, plant-based nutrition, sustainability, and/or environmental advocacy ecosystems
Experience leading community-based campaigns, event activations, or ambassador programs
Demonstrated ability to influence through storytelling, communications, and stakeholder engagement
Strong project management and cross-functional collaboration skills in a fast-paced environment
Experience with measurement frameworks, impact tracking, and partner relationship management systems
High emotional intelligence, sound judgment, and a deep commitment to purpose-driven work
Strong strategic thinking skillset
Experience in relationship building & stakeholder influence
Strong verbal and written communications
Data-driven decision making

Responsibilities

Design and execute a comprehensive partnership strategy across mission-aligned nonprofit and advocacy organizations
Build and maintain trusted, long-term relationships with leaders in animal welfare, plant-based health, environmental advocacy, rescues, sanctuaries, and student communities
Identify and activate credible third-party voices to help counter misinformation and reinforce the Company’s mission and values
Partner cross-functionally with Communications and Marketing to support op-eds, campaigns, and organic amplification opportunities
Develop “surround sound” engagement strategies that mobilize partners across social media, earned media, grassroots networks, and key moments
Lead a scalable grassroots engagement strategy that drives authentic connections with plant-based and mission-aligned communities
Oversee the Company’s presence at key events, conferences, and community activations across advocacy, health, environmental, and compassion-driven spaces
Direct execution of product sampling, donations, field activations, and ambassador-style engagement programs
Evaluate and prioritize opportunities based on strategic alignment, audience impact, and measurable return
Position Beyond Meat as a trusted, mission-driven partner—not a transactional sponsor—within aligned communities
Develop partnership frameworks that enable long-term collaboration, co-created initiatives, and shared value
Manage partner lifecycle from identification and onboarding to engagement, measurement, and retention
Build and implement scalable systems for managing coalition and grassroots programs
Define and track KPIs across partner growth, engagement, event impact, sampling effectiveness, and earned amplification
Establish clear reporting structures to provide leadership visibility into performance, priorities, and ROI
Continuously optimize strategies based on data, insights, and the evolving needs of the business