Sr Communications Specialist

Amherst H Wilder Founda•St. Paul, MN

22h•$75,000 - $79,500•Hybrid

About The Position

Join a dynamic group of creative and passionate individuals on Wilder's Advancement Team. The Advancement Team works to attract, engage, and inspire relationships with Wilder to generate connections and revenue to maximize Wilder's ability to be a partner, have impact today, and build a stronger community for generations to come. Within Advancement, the Communications Team works to monitor and strengthen Wilder's brand, increase visibility and amplify the volume of our mission, and develop engaging content that enhances Wilder's reputation as a social service thought leader, service provider, and data resource. Reporting to the Director of Communications, the Senior Communications Specialist is responsible for Wilder's day-to-day marketing tactics, including campaign design and execution. Content marketing work includes developing and deploying engaging and high-quality marketing initiatives and materials to promote Wilder, working with the Communications Manager to build/schedule social media content, and overseeing the website and all social media channels. Digital marketing will include SEO, SEM, email marketing and social media. The position will provide ongoing website maintenance, ensuring the website reflects the organization's branding, messaging, and strategic objectives, and working with external vendors as needed. This position is also responsible for tracking, measuring, analyzing and reporting the performance and success of digital assets and content marketing campaigns and recommending modifications to improve performance.

Requirements

bachelor's degree in marketing, communications, or related field
at least five years’ experience in a professional communications role
direct experience in planning and implementing multichannel communications
overseeing digital assets (including websites)
demonstrated understanding of social media platforms and engagement
familiarity with digital marketing platforms, digital advertising, and related analytics and reporting
ability to handle multiple, concurrent assignments and manage projects from concept to completion
commitment to producing high-quality communications within tight budgets and timelines
interest and ability to work on strategy planning and day-to-day tasks, and to think both creatively and analytically
outstanding written and interpersonal skills
ability to work individually and as a team, and to do so respectively and effectively with a broad range of people

Responsibilities

campaign design and execution
developing and deploying engaging and high-quality marketing initiatives and materials to promote Wilder
working with the Communications Manager to build/schedule social media content
overseeing the website and all social media channels
SEO
SEM
email marketing and social media
ongoing website maintenance
tracking, measuring, analyzing and reporting the performance and success of digital assets and content marketing campaigns and recommending modifications to improve performance