Sr Communications & Content Strategist

Textron•Hunt Valley, MD

54d

About The Position

The Senior Content & Communications Strategist will be responsible for developing and executing a multichannel editorial strategy for Textron Systems. Reporting to the Manager, External Communications, this position is part of Textron Systems' Marketing & Communications team. The Senior Content & Communications Strategist will work closely with a variety of internal stakeholders to understand key business strengths, weaknesses, opportunities and threats, translating these into a unified content strategy covering a multitude of channels including, but not limited to, social media, web and print. Curating contributed content for these channels, as well as leading development of a variety of content, this individual will align planning with the external communications team across PESO (paid, earned, social, owned) media and use key performance indicators to evaluate the performance of content and make strategic recommendations for continuous improvement. This role requires 5-7 years of proven experience, as well as strong cross-functional collaboration with internal and external stakeholders to deliver innovative and measurably successful results.

Requirements

Portfolio review; should not include content developed or assisted by generative AI
No less than 5 years of pertinent experience
Bachelor's degree or higher in a pertinent field such as Journalism, Communications, Marketing, Media or Business
Exemplary writing and editing skills
Superior attention to detail
Strong project management skills and organization
Graphic design/video editing/software experience commensurate with job responsibilities
Strategic mindset with ability to turn business imperatives into powerful content campaigns and measurably successful content pieces
Proactive and solution-oriented
Ability to prioritize and execute work successfully in a fast-paced environment
Highly professional verbal and written communications skills to interact successfully with peers, employees and leaders at all levels of the organization
Experience working in a high-compliance environment, i.e., aerospace and defense (preferred), health care, finance, government

Responsibilities

Partnership with stakeholders and external communications team to recommend and execute content that drives brand recognition and positive perception in the marketplace among key stakeholder groups, in alignment with PESO content planning for brand and business line support
Manage segment social media channels and editorial calendar, with due consideration for channel and audience differentiation to achieve expected KPI results and audience growth
Understand and interpret highly technical information and translate into multiple content types for product lines and capabilities to support brand journalism
Own website editorial calendar, developing content plans that align with business goals and objectives while working with stakeholders to execute and achieve expected KPI results and audience growth
Write and edit numerous content types: o News articles o Social media content o Q&As/other brand journalism pieces o Infographics o Photo stories o Listicles
Use tools like Canva and PlayPlay to produce video and graphic content across multiple channels: o Reels o Stories o Highlights o Lives o Video
Ongoing measurement of KPIs and continuous improvement actions to achieve expected KPI results and audience growth
Partner with Digital Development Specialist on strategic SEO continuous improvement plan focusing on content development.
Own and develop social advertising plans across social channels, including Facebook, Instagram, LinkedIn, X & YouTube
Proactively manage external communications vendor relationships
Research, analyze and help build thought leadership platforms
Other as assigned