Sr. Channel Marketing Manager, Channel Experience and Launch Management

Amazon • Hawthorne, CA

23h

About The Position

As a Sr. Channel Marketing Manager, you are passionate about the retail
experience and driving innovation in-store leveraging AI-powered solutions. Our
vision is to define and create delightful experiences for the offline customer
that help them discover, purchase, and engage with Ring&Blink products, features
and services. You create the strategy and vision for how Ring&Blink products
come to life offline. Working in a cross-functional team environment, you are
looked to as the expert for Ring&Blink channel marketing across GTM, categories,
retailers, and creative.
As the Sr. Channel Marketing Manager, you will be a self-starter, a creative
thinker and responsible for how Ring&Blink devices come to life for the North
America (NA) Offline Retail channel. You will own and drive the strategy for our
device customer experience, working closely with demo product managers, channel
marketing, design, and 3rd party fixture vendors. You define the CX, while
gathering inputs from your channel marketing and sales team on the needs of
their retail shopper. You strive to invent and simplify, creating strategies and
playbooks that the CM team can use to make their every day jobs easier. You
leverage AI tools and automation to drive process improvements, enhance project
management capabilities, and deliver cost efficiencies across in-store programs.
Your North Star is creating an in-store experience that is bar-raising, quickly
recognized by Ring&Blink shoppers globally, while staying true to our brand
voice.

Requirements

• 7+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Responsibilities

• Define the long-term marketing vision for the offline retail experience
• Develop offline marketing strategies and CX for new and new-to-world products that inform, engage and drive early adoption
• Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
• Build AI automated systems for project tracking, budget management, and performance monitoring to drive cost efficiencies and operational excellence
• Create AI-driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision-making for in-store programs
• Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time-to-market, and optimize resource allocation
• Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
• Initiate, develop and champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level within sales and marketing teams
• Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
• Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment
• Create tools and dashboards that can be referenced by our internal stakeholders on the state of our business, leveraging AI for real-time insights and automated updates
• Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team
• Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale
• Develop the overarching offline communication campaign themes that should be incorporated in our messaging in-store, by partnering with our channel and AFS partners
• Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories
• Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession
• Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
• Manage the budget for on-fixture video content and design spend for the Channel Marketing team, implementing AI-driven cost optimization strategies
• Proven track record of taking Ownership and Delivering Results

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed