Sr. Campaign Marketing Manager

eDynamic Learning

5d•$90,000 - $110,000•Remote

About The Position

The Campaign Marketing Manager is responsible for translating marketing strategy into structured, high-performing campaigns that generate and convert demand. This role serves as the execution architect of the marketing organization — designing campaign frameworks, orchestrating cross-functional collaboration, and driving conversion through disciplined follow-up and nurture strategy. They partner closely with the Director of Marketing, co-design initiatives, and ensure acquisition efforts are aligned with the conversion strategy.

Requirements

4-7+ years of experience in marketing, growth marketing, K-12 education, or related roles
Strong understanding of funnel architecture and nurture strategy
Strong storytelling skills — you know how to turn complex customer experiences into clear, compelling narratives
Exceptional written and verbal communication skills
Strong project management skills with the ability to juggle multiple initiatives
Comfortable working cross-functionally with Sales, Product, and Customer Success
Experience in B2B / SaaS (or similar) preferred

Responsibilities

Translate executive-level priorities into structured campaign plans
Co-ideate campaign direction with Marketing Director
Define campaign concepts, messaging angles, and funnel structure
Develop campaign briefs with clear goals, timelines, and asset requirements
Align campaigns to revenue targets
Own campaign-related email strategy and sequencing
Design nurture flows based on audience behavior
Define segmentation logic and engagement triggers
Continuously optimize follow-up performance
Own and manage the campaign calendar
Prevent initiative overlap and audience fatigue
Prioritize campaigns based on strategic importance
Ensure coordinated timing across acquisition and conversion efforts
Coordinate execution across New Business and Customer Marketing
Maintain accountability across workstreams
Ensure campaigns launch on time and intact
Draft campaign messaging frameworks
Write or shape email copy
Develop landing page outlines
Create campaign briefs and narrative positioning
Contribute light content tied directly to campaigns (recaps, summaries, positioning content)