Sr. Campaign Marketing Manager

Automation Anywhere, Inc.-posted about 2 months ago

$155,000 - $170,000/Yr

Full-time • Mid Level

Remote • San Jose, CA

1,001-5,000 employees

Publishing Industries

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Join Automation Anywhere, the leader in Agentic Process Automation (APA), and help shape the future of intelligent automation marketing. We're looking for a hands-on, operationally minded Senior Campaign Manager to drive the execution of our B2B demand generation programs-from webinars and emails to performance tracking and cross-team coordination. You'll be the operational engine that keeps campaigns running seamlessly across brand, digital, product marketing, and sales. You thrive in fast-paced environments, bring order to complexity, and know how to turn ideas into measurable results. If you're ready to build, execute, and optimize campaigns that fuel growth in a company redefining what's possible with APA-this role is for you.

Leading end-to-end webinar production including setup, speaker coordination, and live event management
Writing email copy for demand generation and nurture programs
Building and maintaining campaign dashboards, reports, and performance insights
QA for all campaign elements to ensure flawless execution
Managing the campaign calendar and communicating launch timelines to stakeholders
Partnering with Marketing Operations to build campaigns with clear requirements and timelines
Collaborating with Brand to secure creative assets and maintain consistency
Aligning with Product Marketing on messaging and content
Working with Digital on audience targeting and list segmentation
Coordinating with SDRs for lead follow-up, providing campaign context and assets
Anticipating and flagging risks early to keep campaigns on track
Providing feedback on campaign execution to improve workflows and tracking
Identifying gaps in data quality, reporting, and process efficiency
Developing and document standardized checklists, templates, and best practices
Jumping in where needed to ensure campaign delivery-whether building slides, writing assets, or troubleshooting
Thriving in a fast-moving, collaborative environment where flexibility and accountability are key
Communicating proactively to keep stakeholders aligned and momentum strong when priorities shift

Bachelor's degree in Marketing, Business, or a related field
10+ years of experience in B2B campaign execution, demand generation, or marketing operations
Proven ability to manage global webinar programs, including technical setup and live event logistics
Strong copywriting skills for email marketing with a focus on conversion-driving messaging
Working knowledge of marketing automation platforms and CRM systems (Salesforce preferred); able to analyze data and build performance reports
Deep understanding of demand generation metrics, audience segmentation, and data quality impact on campaign performance
Skilled at coordinating complex, cross-functional projects and partnering with sales/SDR teams for effective lead follow-up
Knowledge of email deliverability best practices and compliance standards (e.g., GDPR)
Exceptionally organized, detail-oriented, and resourceful; able to operate independently in a fast-paced environment

Experience in B2B SaaS or technology organizations preferred; familiarity with ABM strategies, ZoomInfo, Mutiny and analytics tools (e.g., Tableau) a plus

Flexible work schedule / remote roles
Unlimited Personal Time Off
12 holidays off per year
4 days volunteer time off per year
Eligible for 4 company Achievement days off per year
Variety of health care and well-being benefits
Paid family/parental leave
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