Sr. Branded Products Portfolio Manager (West of the Rockies)

Wilbur-Ellis•Home Office, CO

About The Position

Investing in You, join a 100-year-old, family-owned leader in Ag – and grow with us! Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment. “We know the confidence gap can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.” Role Overview: The Sr. Branded Products Portfolio Manager provides leadership to specific areas within the Turf & Ornamental product line (Golf, Turf/Landscape, Nursery/Greenhouse, Vegetation Management), including the identification of marketing needs, pricing, strategy implementation, and assistance with the creation of marketing support materials to enhance growth and profitability. This position also has responsibility for financial analyses and performance metrics to assist in managing product lines and inventories.

Requirements

Deep understanding of Turf & Ornamental industry practices, including extensive market knowledge in one or more of: Golf, Turf/Landscape, Nursery/Greenhouse, Vegetation Management, and other non-agricultural commercial markets
Experience in developing successful marketing programs and collateral materials
Ability to develop strategic plans and provide direction to meet short and long-term goals
Expertise in growing sales and profitability for plant nutrition, synthetic and biological products, as well as adjuvant product lines
Technical agronomic knowledge, preferably in specialty plant nutrition, organic and/or biological products in a wide range of professional use markets
Strong ability to support tactical marketing needs and oversee all phases of direct project launches
Demonstrated skills in coordinating field input into the business planning and execution process
Experience and proficiency in analyzing product information, R&D data, and market information
Willingness to travel up to 50%

Nice To Haves

You have proven leadership ability, including the ability to build relationships with cross-functional team members
You have excellent written, verbal, and presentation communication skills
You have strong organization and time management skills with the ability to set priorities
You’re detail-oriented across a wide range of responsibilities
You’re a creative and critical thinker

Responsibilities

Identify key external and internal stakeholders and work with them to develop business and marketing strategies.
Lead the branding of Wilbur-Ellis’s products, coordinating sales training, information sharing, and data development as needed to support marketing strategies.
Collaborate around idea initiation, product formulation, registration, sourcing, packaging, promotion, education, etc. to introduce new branded products.
Effectively manage the product life cycle for the portfolio.
Provide pricing guidance and market intelligence to the field sales team.
Maintain and build relationships with key suppliers.
Aid in the identification of new product opportunities and new market access points.

Benefits

This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k).
Follow this link for more information regarding Wilbur-Ellis employee benefits: https://mywebenefits.com/

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume