Sr. Brand Marketing Manager

ColdSnap•Billerica, MA

10h•$140,000 - $160,000

About The Position

ColdSnap® is a rapid freezing appliance that produces single servings of frozen confections and frozen beverages in about 120 seconds from shelf-stable, ambient temperature, ColdSnap pods. Our mission is to transform the way that ice cream and other frozen confections are produced, transported, purchased & consumed. We are a rapidly growing startup based in Billerica, MA that is here to disrupt the cold supply chain while providing commercial settings an appliance that delivers tasty frozen treats in a snap. The Senior Brand Marketing Manager is an entrepreneurial self-starter who owns the development, execution, and protection of the ColdSnap brand and aspires to grow into a full-stack marketing leader over time. This role sits at the intersection of brand strategy, go-to-market execution, sales enablement, and end-consumer experience. Partnering closely with the Chief Revenue Officer, this leader defines ColdSnap’s positioning, visual system, narrative, and vertical value propositions, then translates that strategy into high-impact execution across brand, content, events, PR, sales materials, and in-market experience that directly support revenue growth. This is a hands-on, high-visibility role. Equal parts strategist and executor. The role manages one Marketing Coordinator and a network of agencies and freelancers, with responsibility to scale impact without building a large internal team. Over time, this role is expected to broaden in scope as the marketing function matures.

Requirements

7–10 years of B2B marketing experience with meaningful brand ownership.
Demonstrated ambition to grow into a full-stack marketing leader over time.
Strong portfolio across brand systems, packaging, POS, and campaigns.
Experience with platforms, hardware + consumables, or recurring revenue business models.
Proven ability to translate brand strategy into sales enablement and in-market execution.
Comfortable operating hands-on in ambiguity and constrained environments.
Strong storytelling, executive communication, and analytical skills.

Nice To Haves

foodservice
hospitality
healthcare
workplace services
CPG
category-creating technologies

Responsibilities

Evolve ColdSnap’s brand positioning, brand DNA, voice, and differentiation in partnership with the CRO.
Own the visual identity system including logo usage, color palette, typography, imagery, and design standards.
Lead pod packaging strategy and execution working closely with PDQA to ensure packaging reinforces brand positioning, clearly communicates product benefits, meets quality and regulatory requirements, and delivers strong shelf impact.
Develop and maintain brand guidelines and ensure consistent application across all touchpoints.
Translate brand strategy into clear, vertical-specific value propositions across priority markets.
Monitor brand health through customer feedback and market signals to inform brand evolution.
Own external narrative across press, industry channels, customer communications, and sales-facing storytelling.
Develop brand storytelling frameworks that position ColdSnap as a credible platform and category leader.
Monitor sentiment, competitive positioning, and industry conversations to proactively manage brand reputation.
Highlight customer outcomes, innovation leadership, and operational value in all external narratives.
Own the end-consumer brand experience at the point of sale across all customer environments.
Define POS education, signage, and merchandising standards that clearly explain the ColdSnap experience, quality, and value.
Develop scalable POS toolkits including signage, decals, menus, machine-adjacent education, and usage cues.
Partner with Sales, Customer Success, and operators to ensure POS execution is practical, compliant, and effective.
Establish best practices to drive trial, repeat usage, and pod velocity.
Measure and refine POS effectiveness using consumption data, field feedback, and operator insights.
Partner with Sales and Growth teams to develop high-impact selling materials including pitch decks, one-pagers, ROI tools, case studies, and competitive battle cards.
Create vertical-specific collateral aligned to buyer needs and full sales cycle requirements.
Own product launch materials, demo narratives, and presentation templates.
Ensure materials meet brand standards while optimizing for sales effectiveness.
Iterate based on win-loss insights and field feedback.
Execute brand and awareness programs in partnership with Growth, providing creative direction, messaging, and narrative input.
Develop thought leadership, case studies, and content that translate technical capability into customer value.
Maintain a content roadmap supporting launches, campaigns, sales enablement, and POS needs.
Track performance signals related to awareness, credibility, and downstream demand impact.
Define priority events and tradeshows aligned to revenue impact and target markets.
Own end-to-end execution including messaging, booth experience, logistics, and post-event follow-up.
Maximize event ROI through demos, speaking opportunities, and lead quality.
Build and manage PR strategy with agencies and media partners.
Drive executive thought leadership through earned media, speaking engagements, and awards.
Manage and develop the Marketing Coordinator.
Lead external agencies, designers, freelancers, and vendors.
Build scalable marketing processes, operating cadence, and reporting.
Own budget management, vendor negotiations, and financial reporting to the CRO.