Sr. Brand Manager, New Verticals

e.l.f. Beauty • Oakland, CA

104d • $110,000 - $140,000

About The Position

This isn’t just a marketing role. This is your chance to pilot and scale an entirely new beauty category in a company known for rewriting the rules of beauty. At e.l.f., we don’t wait for trends: we create them. You’ll be incubating ideas that feel less like product launches and more like cultural movements. One day you’ll be decoding TikTok subcultures, the next you’ll be transforming sparks of insight into activations that feel inevitable, like they should have always existed. You’ll thrive at the intersection of culture, consumer obsession, retail excellence, and innovation, spotting the next big category moment and making it real.

Requirements

• 6-8 years of brand marketing experience (bonus points for beauty, fashion, or CPG)
• Startup experience highly preferred: you love solving problems, building from scratch, wearing multiple hats, and moving at e.l.f. speed
• Proven track record of taking early-stage concepts from idea to launch
• Fluent in consumer insights and cultural zeitgeist, with the ability to turn them into actionable strategy
• Analytical enough to size a market, creative enough to name lip shades
• Scrappy, resourceful, fast-moving, and comfortable with ambiguity
• Proficient in PowerPoint, Excel, and AI

Nice To Haves

• Experience in beauty, fashion, or consumer packaged goods (CPG)
• Ability to connect dots others don’t even see

Responsibilities

• Collaborate across the e.l.f.averse: work hand-in-hand with Innovation, Creative, Sales, Digital, Integrated Communications, International, Legal, and Finance to make big ideas actually happen
• Shape category growth: influence strategies, sharpen product positioning, and align creative concepts with launch activations
• Orchestrate the GTM: drive launches from ideas to shelves, aligning with our passionate team of owners that every touchpoint screams e.l.f. DNA
• Build the roadmap: define a 3-year strategy that balances consumer demand, retail appeal, and a rock-solid business case
• Fuel the org with insights: analyze sales, financial, and industry data to deliver fresh perspectives and provocative POVs that lead to quick action
• Own the room: present projects in internal and external forums to inspire alignment and build confidence
• Master the storytelling: craft compelling, high-impact decks that sell in strategy, sizing, pricing, and the 'must-launch' factor
• Write killer briefs: develop clear, inspiring briefs for partners (retailers, agencies, collab brands) that set teams up for flawless execution

Benefits

• Competitive pay and benefits
• Bonus eligibility (200% of target over the last six fiscal years)
• Equity
• Flexible time off
• Year-round half-day Fridays
• Hybrid 3 day in office, 2 day at home work environment
• Access to all the makeup, skincare, and sparkle your bathroom shelf can handle

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees