Sr. Brand & Integrated Marketing Manager

Realtor.com•Austin, TX

58d•Hybrid

About The Position

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Realtor.com is in the middle of a creative transformation - new leadership, a bolder point of view, and a brand that's rediscovering its power to move both hearts and numbers. We've launched a national campaign with Reba McEntire, rebuilt our in-house Brand & Creative Bureau, and partnered with GSD&M to push the work further, faster, and louder. Now we're looking for a Sr. Brand & Integrated Marketing Manager to lead the Buyer audience - the core of our consumer brand and home to our most visible campaign. You'll bring together creative storytelling, disciplined performance marketing, and cross-functional orchestration to shape how millions of people discover Realtor.com. About the role This is one of the most dynamic marketing roles in Austin - perfect for a creative, analytical, and collaborative leader who thrives at the intersection of brand and performance. You'll partner with the Brand Strategy Director to turn audience insights into campaigns that connect. You'll lead the execution of our Tier-1 Reba McEntire campaign, co-develop our audience-first media strategy, and manage a significant multi-channel budget. You'll collaborate with in-house creative, GSD&M, and channel owners across media, social, CRM, product marketing, and client marketing to deliver breakthrough work that builds trust, drives traffic, and grows business. You'll also serve as a connector across the org - aligning Product, Comms, Legal, and Finance teams, as well as our talent agency partners who manage the relationship and contract with Reba and her team.

Requirements

10+ years of integrated marketing or brand/performance marketing experience for a major consumer brand or creative agency.
Bachelor's degree or equivalent experience.
Proven leadership of large-scale, multi-channel campaigns; experience managing celebrity or marquee talent strongly preferred.
Deep understanding of paid, owned, and earned ecosystems and how they work together to deliver measurable impact.
Comfort managing large media budgets, working with analytics frameworks (MMM, MTA, incrementality testing), and connecting data to creative optimization.
Hands-on experience working with creative and production partners to deliver broadcast, digital, and social campaigns at scale.
A systems thinker who simplifies complexity, clarifies decision rights, and keeps teams aligned and energized.
Fiercely organized and detail-oriented, working closely with project management and operations partners to deliver flawlessly under pressure.
An inclusive collaborator and proactive owner - calm in high-visibility moments and confident navigating multiple executive stakeholders.

Responsibilities

Turn insight into action
Translate buyer insights into clear value propositions, creative briefs, and test plans that guide agency and in-house workstreams.
Partner with Brand Strategy and Research to uncover what motivates home buyers, then bring that truth to life through storytelling and measurable campaign design.
Lead iconic, performance-driven campaigns
Drive the end-to-end execution of our Tier-1 Reba McEntire campaign - from concept and production to flighting, measurement, and optimization.
Co-develop the audience-first media strategy and channel mix, including TV/CTV, online video, programmatic/display, paid social, search, audio, OOH, and creator/influencer marketing.
Set flighting, budget allocations, targeting/retargeting, creative rotations, reach/frequency goals, and test-and-learn plans tied to funnel objectives.
Steward a large annual paid media investment, ensuring creative and media work in lockstep to drive efficiency, reach, and resonance.
Integrate with product and performance marketing
Partner with Product Marketing on go-to-market strategies for new consumer features - aligning to product roadmaps and driving adoption through storytelling and media.
Work closely with media, CRM, martech, and analytics leads to connect campaign data, track brand health, and continuously improve conversion and engagement metrics.
Measure creative effectiveness (breakthrough, message recall), brand health (awareness, consideration, preference), and spend efficiency (MMM/MTA inputs, ROI).
Champion collaboration and executional excellence
Partner seamlessly with Creative Directors, Producers, Designers, and Writers to ensure ideas are beautifully executed and business-driving.
Coordinate across social, communications, industry relations, client marketing, and finance to maintain clear ownership and aligned priorities.
Foster inclusive, high-trust relationships with agency partners, talent reps, and internal collaborators - ensuring everyone knows their lane and shares in the win.