Sr. Brand & Content Strategy Manager

Mitratech

About The Position

We are seeking a Sr. Brand & Content Strategy Manager to help modernize and scale how Mitratech executes brand storytelling, thought leadership, and lead-driving content in an AI-forward, systems-driven marketing organization. This is not a traditional content production role. It is a senior manager role responsible for building and operating content systems that drive brand strength, demand generation, and pipeline influence — using AI to replace manual effort and enable fewer, higher-impact content investments. This role reports directly to the VP of Marketing, HR Solutions and works cross-functionally across Product Marketing, Demand, Web, Paid Digital, and Design. The Sr. Brand & Content Strategy Manager also plays a critical role in maintaining and maximizing the impact of Mitratech’s PR agency partnership with Walker Sands.

Requirements

5 - 8+ years of experience in B2B content marketing, digital content, SEO, or related roles
Demonstrated experience managing and developing team members
Experience partnering cross-functionally with marketing, product, demand, and design teams
Strong writing, editing, and content judgment skills
Proven ability to manage multiple priorities and deadlines
Experience in SaaS or HR compliance industries strongly preferred
CMS experience (WordPress preferred)
SEO platforms such as SEMRush, BrightEdge, Ahrefs, Moz, or Screaming Frog
A/B testing and optimization tools (Optimizely, Unbounce, or similar)
Familiarity with Google suite and web analytics
Working knowledge of HTML/CSS and schema markup a plus
HubSpot, Marketo, and Salesforce experience a plus
Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience)

Nice To Haves

Experience in SaaS or HR compliance industries strongly preferred
Working knowledge of HTML/CSS and schema markup a plus
HubSpot, Marketo, and Salesforce experience a plus
Experience working in a fast-paced, high-growth technology company

Responsibilities

Execute against Mitratech’s defined brand POV and messaging frameworks, ensuring consistency across owned, earned, and shared channels
Serve as the primary day-to-day marketing partner to Walker Sands, aligning PR narratives, campaigns, and thought leadership with growth priorities
Translate complex compliance, risk, and HR topics into clear, credible narratives for prospects, customers, analysts, and media
Support executive and SME thought leadership development in partnership with PR and senior leadership
Design and operate content systems that support demand generation, lifecycle marketing, and brand storytelling
Ensure content is intentionally designed to drive leads and influence pipeline, not just awareness
Lead content atomization: transforming one approved core asset into multiple downstream formats (web, email, sales enablement, social, PR, paid landing pages)
Partner with Demand, Web, and Product Marketing to align content to ICPs, buyer journeys, and conversion goals
Use AI tools to generate first-pass drafts for blogs, POV pieces, press inputs, social content, enablement assets, and campaign content
Leverage AI to enforce brand voice, clarity, and consistency at scale
Continuously identify opportunities where AI can replace manual effort, increase speed-to-market, and improve quality
Optimize content for search visibility, user experience, and lead conversion (SXO)
Partner with Web and Digital teams to ensure content supports CRO, landing page performance, and full-funnel impact
Analyze organic and content-assisted performance and translate insights into optimization recommendations
Measure content effectiveness using lead generation, pipeline influence, engagement quality, and brand lift
Use data and AI insights to refine content topics, formats, and distribution strategies
Communicate content impact clearly and regularly to marketing leadership
Manage and develop three direct reports: Content Specialist Graphic Designer Motion Graphics & Web Designer
Set clear priorities, workflows, and quality standards for the content and creative team
Coach team members to work efficiently, leverage AI, and continuously improve
Foster a culture of accountability, focus, and high-quality execution