Sr. Associate Product Manager, LTP

Alphatec Spine•Carlsbad, CA

1d•$75,000 - $100,000

About The Position

Responsible for supporting the development and execution of product strategies, marketing plans, promotional and advertising programs, as well as overseeing all aspects of product management, including. requirements definition, surgeon customer feedback, product messaging, product launch, sales force and customer engagement, and product forecasting to ensure that existing and new products meet ATEC goals and expectations. There is considerable interface with and support to Sales, Development, Finance, Supply Chain, Surgeon Education, Sales Training and other departments within the organization, as well as heavy interface with surgeon customers regarding both new product requirements and existing product support.

Requirements

Knowledge of the spine market and the ability to continuously evaluate trends and adjust strategy to compensate and take advantage of shifts
Excellent oral and written communication skills.
Superior interpersonal skills.
Ability to organize and prioritize workflow and to meet established timeframes.
Ability to multi-task within a cross-functional team
Strong attention to details.
Ability to represent the company at a variety of business functions or situations in a professional and competent manner.
Ability to perform multiple tasks in a fast-paced, team environment
Ability to work under pressure.
Able to travel between 15-40%
Bachelor’s degree in Marketing or related field with minimum of 3 years of related experience in the Orthopedic Device or Life Sciences industry; or MBA and 2 years of Marketing experience preferred of education and experience. (Related experience ONLY includes the following Marketing Roles - Spine and if not then may consider a combination of these: Knee/Hip/Joint, Sports Medicine, Arthroscopic, Trauma (managing instrument sets).
Sales experience is a plus, but without pure Marketing experience candidates will not be considered. Adept at both upstream and downstream marketing (especially in launching of new products). Life Science or medical device sales experience a preference to compliment Marketing foundation. Strong leadership skills, including prior experience leading/working on cross-functional product development teams; familiar with stage gate design control processes. Ability to and willingness to work at both the strategic and tactical level. Previous P&L and budgetary responsibility preferred or financial acumen.
For roles based in the United States that require access to hospital facilities, must be eligible for and maintain credentials at all required hospitals, including meeting any applicable physical requirements or vaccination requirements (including the COVID-19 vaccine, as applicable).

Responsibilities

Responsible for a portion of portfolio from helping define the product vision through launch for each product.
Assists In developing marketing strategy by studying economic indicators; outlining the product requirements for surgery; tracking changes in supply and demand; identifying surgeon customers and their current and future needs
Drives U.S. market share by developing marketing plans, meetings, and programs for each product, coordinating and assisting with training
Develops sales collateral, efficient customer service processes, and short- and long-term product level forecasts to support assigned product line including independently holding sales calls.
Leads labs with surgeon customers and sales team members
Works with finance supply chain team to create and review product line forecasts
Works with supply chain to review inventory position of product line at SKU level
Supports the design, development and implementation of products and service lines on cross-functional teams.
Assists in identifying priorities of present and future products by determining and evaluating current and future market trends
Develops professional and technical knowledge by attending sales training; reviewing professional publications; establishing personal networks; participating in professional societies
Participates in marketing events such as seminars, trade shows, and convention events including managing the travel and promotional budget
Prepares sales forecasts
Manages inventory of products