Sr. Associate, Marketing Strategist | Retail Bank(In-App Marketing)
About The Position
We are looking for a creative and analytical Senior Associate - In-App Marketing Specialist to support the Retail Bank's marketing efforts in our Capital One app(s). This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization. Within this role, you will own the development of in-app marketing campaigns to cross-sell new products, drive new account generation, and deepen customer engagement. Additionally, you will be responsible for the monitoring and optimization of campaign performance; while also contributing to the development of the overarching channel strategy and roadmap. The ideal candidate will be an exceptional communicator who is able to be successful in an environment that requires both cross-functional collaboration and the ability to work independently after receiving guidance. The candidate should have experience with performance marketing, understanding what it takes to develop data-backed marketing intent, drive impactful creative development, and build effective test & learn agendas. A candidate that thrives in white space and possesses a high learning agility will do best in this role. This is a hybrid role, located in New York (NY), Wilmington (DE), McLean (VA), or Richmond (VA), Riverwoods (IL)
Requirements
- Exceptional learning agility
- Strong communicator and collaborator across a diverse group of stakeholders and partners
- Ability to digest direction and lead quality work autonomously
- Detail-oriented with good judgement, able to distinguish priorities
- A problem-solving mindset, quick to roll up their sleeves and solve complex problems
- Passion for data and using analytics to tell stories and make decisions
- Able to balance and deliver both on “big picture,” long-term strategic thinking, while also not losing sight of detailed day-to-day campaign management
- Resourceful, innovative, and creative thinker
- Bachelor's degree or military experience
- At least 2 years experience in performance marketing
- At least 2 years driving creative strategy (briefing, agency management, etc)
- At least 2 years experience partnering with technical and/or analysts
- Knowledge of/ has worked in Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation
Nice To Haves
- 3+ years of experience in financial services or another highly regulated industry
- 3+ years of marketing journey orchestration experience
Responsibilities
- Own the development of in-app marketing campaigns
- Support the development of overarching marketing strategy and roadmapping for specific products within the channel
- Lead the creative development of in-app marketing creative tied to marketing campaigns (supporting the briefing/guiding of the internal brand creative team)
- Support the building of audience strategies in SFMC
- Partner cross-functionally with technical teams, building the technical and audience guardrails specific to each campaign
- Collaborate within bank marketing to design thoughtful campaigns that span channels and drive larger customer impact
- Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements
- Define testing strategies that help drive business growth, and determine effective optimization around the most successful tactics
- Manage stakeholder communications and expectations throughout the campaign lifecycle
Benefits
- Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
