Sr. Associate, Growth Marketing

Tubi, Inc.•Los Angeles, CA

33d•Hybrid

About The Position

As a Sr. Associate, Growth Marketing, you'll run in depth analyses on marketing activities and put plans together to influence metrics. You'll make data-driven decisions, own KPIs, and work cross-functionally. Your role will require a focus on quantifying your efforts, leading initiatives to produce business outcomes, and sharing results. You will be responsible for earned, owned, and paid media initiatives. This is a hybrid role based out of our San Francisco or Los Angeles office. You must be willing to travel to our San Francisco or Los Angeles office two-three days/week.

Requirements

4+ years experience in a relevant role
Strong capability to work cross functionally and be nimble to adapt to business needs
Be capable of writing functional SQL queries, while being able to manipulate data in 3rd party tools for optimization
Strong organizational and project management skills, including use of JIRA
Ability to make business cases and effectively communicate them
Working well with ambiguity and thriving in a fast-paced environment
Experience working cross-functionally, managing priorities and expectations with business partners

Responsibilities

Build analytics frameworks to track KPIs across marketing initiatives
Write prompts to create AI-generated scripts to automate workflows that increase operational efficiency and inform better decision making
Perform research on understanding our target audience and devise unique ways to communicate the Tubi value proposition
Work with the Tubi Product team on partner integrations to ensure high visibility of the Tubi product
Partner with design teams to create formal A/B testing strategies
Work closely with Data Science to validate test results
Support marketing initiatives with earned, owned, and paid initiatives
Serve as the DRI for assigned international markets to maximize the impact in those regions
Manage the media cycle: tracking, asset generation, optimization, partner management, reporting, cross-functional communication
Provide detailed insights into partner performance and make recommendations on next steps
Work with analytics suites (Amplitude, Segment) to drive results using experimentation