Sr. Associate Brand Manager

Yamamotoyama USA • Pomona, CA

82d • $105,000 - $120,000

About The Position

Yamamotoyama U.S.A. stands as a testament to the art of traditional Japanese green tea and nori seaweed products, upholding a commitment to unparalleled quality since 1690. Our culture is enriched by diverse backgrounds, all striving to find their unique voice in a harmonious blend. This spirit of unity in diversity extends to our portfolio, which includes the globally recognized Stash Tea Company, offering an expansive array of premium teas. In addition, we proudly present Ujido, a brand deeply rooted in the art and tradition of Japanese Matcha. Our dedication to excellence is not just in our products, but in the mosaic of voices that shape our legacy. In this role, you’ll report to the Sr. Brand Manager of STASH Tea and work in lockstep with our VP of Marketing, R&D, Sales, and broader cross-functional teams to shape the next generation of teas that align with our brand purpose and delight modern consumers. You’ll combine a passion for disruptive innovation with strong consumer empathy, business acumen, and an entrepreneurial mindset. At Stash, we’re reimagining what tea can be. If you’re ready to build, test, lead, and launch breakthrough ideas in a collaborative, fast-paced environment, let’s talk.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in marketing / brand management, preferably in the beverage or FMCG sector.
• Proficiency in using marketing software and social media platforms.

Nice To Haves

• Master's degree or an MBA would be a plus.

Responsibilities

• Lead Innovation Strategy & Portfolio Optimization - Define and evolve our innovation roadmap, informed by deep consumer understanding, category trends, whitespace mapping, and business needs.
• Uncover Growth Opportunities - Leverage syndicated data, custom insights, and cultural signals to identify unmet needs, inspire new product ideas, and build compelling business cases.
• Drive End-to-End Development - Own the new product lifecycle—from concept through commercialization—partnering with Product Development, R&D, PM, QA, Sales, and Creative to bring bold ideas to life.
• Champion Cross-Functional Execution - Be the connective tissue between functions to ensure on-time, on-budget, and on-brand innovation delivery.
• Communicate with Clarity and Impact - Translate data and consumer insights into compelling stories that influence internal stakeholders and external partners.
• Monitor, Learn & Optimize - Monitor and analyze category data, the performance of new products, and make adjustments to the NPD strategy as necessary.
• Project Management: Serve as Project Leader and occasional project manager, overseeing all innovation/NPD projects from conception to completion.

Benefits

• Medical, Dental, Vision, Life, AD&D, LTD, EAP, Wellness Stipend, Vacation Accrual, and 401(k) with Safe Harbor Contribution.
• Employee discounts on products.
• Tuition reimbursement.
• Continuing education support.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees